This is part of an irregular series of blog posts looking at marketing and digital communications which have caught my attention. This will complement Thought Starters which will look more at trends, strategies and ideas.
BMW has joined the wide array of brands looking to use Vine as a branding medium with a series of short videos to promote its new i3:
Monster Energy isn’t one known for using subtlety in its brand communications and their latest video is no exception:
The launch of the new iPhone has prompted a lot of talk on what is the appropriate size for a smartphone. KPN in the Netherlands has looked to take advantage of this buzz with an experiential campaign offering to enlarge the size of customers pockets:
Whilst we’re on the subject of Apple’s iPhone 6 launch, KitKat showed a smart piece of real-time marketing to suggestions that the new handset was prone to bending:
We don't bend, we #break.
#bendgate #iPhone6plus pic.twitter.com/uippCg4kCi
— KITKAT (@KITKAT) September 24, 2014
Etienne de Crécy has looked to promote his Hashtag My Ass album with a music video which integrates users Instagram and provides users with the ability to share their personalised video:
There’s been a lot of talk about multiscreening over the last couple of years and we’re beginning to see interesting possibilities emerge although I would argue, we’ve still got a long way to go. Kenzo have released a microsite which asks users to synchronise their computers and smartphones as a means of navigating around their fall collection:
Orange have attempted to give consumers a window into their future with a campaign which imagines what you will look like in 20 years time. Interesting to see how you might look although the microsite is let down by poor voice recognition:
User generated campaigns are seemingly everywhere, but it’s not often you see a site as well executed as McDonalds‘ which looks to celebrate 40 years in the UK. Great use of typography, user input by voice or text and a webGL based site that provides users with the ability to readily filter content by time period or theme.
The Topography of Terror Foundation and the Warsaw Rising Museum have commissioned a wonderful website commemorating the 70th anniversary of the Warsaw Uprising:
Creative Review profiles the work of TrenchOne, Elph and Purshone as they use giant projection covers a house, a barn and group of log cabins in the lead up to the Scottish Referendum. Dazzling stuff…
Whilst vinyl has made something of a resurgence in sales lately, music is now increasingly a digital medium, so why isn’t cover art animated GIFs? The Inspiration pulls together a collection of covers from jbetcom’s Music:
Stef Lewandowski has pulled together an interesting illustration of the Internet of Things by visualising the digital signals around you. You can see a demonstration of the process below although go to his website to see this demonstrated in your own environment.
The featured image is a piece by Nelio in Besançon