Legacy by Alexey Luka

Thought Starters: Facebook keeps on developing, augmented reality and a declining Saudi Arabia

The following is a look through articles, infographics and opinion pieces highlighting interesting trends, developments and changes in the world you and I live in, with an emphasis on technology:

As mentioned in the last Thought Starters column, ad blockers pose a serious challenge to the online media industry which has traditionally relied on giving away content in return for providing eyeballs for online advertising. Ben Bajarin puts the case for native advertising and sponsored content as a potential panacea for the industry’s problems.

Whilst the media industry’s confidence has taken something of hit with all the talk of ad blockers, at least comScore’s figures from the US point to a growing appetite for content online driven by growth in mobile consumption:

Average Monthy Audience Across Digital Mobile and Desktop

Quartz profiles research by Helani Galpaya into consumers’ use of internet in the developing world. Among the findings are a considerable proportion of users didn’t see access to Facebook as being part of the internet and the inevitable disparity between the revenues Facebook receives from developed and developing world consumers:

Internet users and Facebook users per 100 people

Speaking of Facebook, the social network has been busy. October has seen the launch of the brand awareness optimization tool enabling marketers to understand audiences that have spent more time watching campaigns on Facebook, providing a more nuanced view than simply counting Likes.  Facebook has also expanded what consumers can do with their profiles which includes using animated GIFs for their profile photos, allowing people to be a little more expressive with how they present themselves:

Gil Dibner’s quarterly roundup of the European venture capital sector provides a valuable look at where money is going in the region’s startup sector:

Andreessen Horowitz General Partner and WealthFront co founder Jeff Jordan looks at why startups need to singlemindedly focus on growth if they’re to succeed and need to quickly adjust course when growth stalls:

Why? Because the unexpected slowing of growth in a “growth” business presents an existential risk to the company. Growth rates over a company’s history tend to move only one way over time (down); even in hypergrowth companies, growth rates tend to fall to earth … which is why I’ve referred to this effect as “gravity.”

Once gravity takes hold, it’s very hard to reaccelerate the growth of the business. Slowing growth portends a strong possibility that the company will never again experience prior levels of growth going forward.

The last ten years has seen a lot of talk about the experience economy as consumers look to define themselves increasingly by what they do (rather than what they own). This presents a real opportunity for a platform that could bring the right events to consumers’ attention but Hugh Malkin provides a valuable look at why this problem hasn’t been ‘solved’ yet.

Norman Chan’s coverage of the Oculus Connect 2 conference provides a valuable window into developments in the virtual reality sector. Oculus’ Medium platform was among the more mesmerising developments that caught my attention:

A recent holiday where I ran out of reading material had me temporarily reassessing whether a Kindle would be a smart purchase. Given my own thoughts, it was interesting to read Craig Mod’s review of his own digital reading habits which are seeing no shortage of articles being read on mobile devices but a disenchantment with digital books:

As our hardware has grown more powerful and our screens more capable, our book-reading software has largely stagnated

Saudi Arabia presents an interesting case study of the resource curse where an abundance of natural resources delays the need to address structural problems within society. Nafeez Ahmed points out that Saudis won’t be able to put their head in the sand for too much longer as its oil exports fail to keep up with its expanding population:

Like many of its neighbours, such deep-rooted structural realities mean that Saudi Arabia is indeed on the brink of protracted state failure, a process likely to take-off in the next few years, becoming truly obvious well within a decade.

Urban sprawl typically leads to growing dependence on the car but think tank Sustainable Prosperity point out some of the other costs associated with less compact urban forms:

Urban vs Suburban

It was disheartening to hear about the mass shooting at a community college in Roseburg, Oregon. Unfortunately Google Trends results point to Americans’ limited attention span when it comes to the issue of guns and gun control (at least until the next tragic shooting):

Relative Google search interest in recent mass shootings

The AOI World Illustration Awards exhibition is on at Somerset House. Among the pieces that caught my eye were Oliver Kugler’s portraits of Syrian Refugees in Iraqi Kurdistan. Beautiful work and very topical:

Issa

The featured image is Legacy by Alexey Luka for the Cibus in Fabula project in Milan.

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