Thought Starters

A mixed collection of materials looking at societal trends, the role of technology and other content that has resonated with me.

The World Bank has combined population and GDP per capita statistics in a graph, providing an indication of current spending power as well as an indication of future opportunity.

Real GDP Per Capita and Share of Global Population

Gartner has updated its Hype Cycle which gives an indication of maturity and adoption of different technology platforms around the world.

Gartner Hype Cycle

American consumers are now faced with a growing array of video content through a range of platforms but consumer spending has actually decreased according to analysis from Liam Boluk.  In a world of all you can eat subscriptions such as Netflix and Amazon Prime, consumers are arguably choosing to spend their money elsewhere.

Entertainment Industry Ecosystem

Andreessen Horowitz has announced a $50 million investment in BuzzFeed, gaining mixed reactions from the news media.  Felix Salmon warns that comparing BuzzFeed to traditional media sources risks missing the business’ true potential.

The best way to think of BuzzFeed’s various products, then, is probably as a proof of concept: it’s a way to show advertisers that the company is able to reach a large, young, mobile, social audience in a multitude of different ways. The ability to reach those people is something of a holy grail for advertisers, who are therefore very willing to pay top dollar to anybody who can help them achieve their goal. The idea is that if BuzzFeed can reach a broad audience with its various editorial products, it can then sell that secret sauce to advertisers, and help them reach the same audience, using the same tools.

There’s been a lot of noise lately about the unbundling of mobile apps in Western markets with the launch of Foursquare’s Swarm and the splitting out of Facebook Messenger. Taylor Davidson warns against seeing this as a natural conclusion with app extensions, deep linking and notifications providing a countervailing force to this trend.

And as the platforms, hardware, and operating systems in mobile continue to change how people use their devices, don’t be surprised if the rationale behind unbundling shifts as well.

I think we think of unbundling as the end-state, but instead, it’s a process that leads to it’s reversal. Unbundling creates the incentives for rebundling.

The constant, as usual, is change.

We’ve seen strong growth from shared economy based enterprises such as Uber and Airbnb which use rating systems as a means of engendering trust on the part of consumers. Danny Crichton in an article for TechCrunch warns of the corrosive effect of these computational trust systems on wider society.

Our growing need to feel connected is confirmed by research from the US which found that 60% of US internet users were almost always connected.

Three in five internet users are almost always connected

British communications marker regulator Ofcom’s report The Communications Market 2014 is a treasure trove of insights into the UK market. Find below some key insights.

Reinforcing the earlier message of the always on lifestyle is the following graph looking at consumers engagement with media and communications during their waking hours.

Media Consumption Activity

Looking at how media and communications time is spent across different age cohorts provides clues as to how we can expect media to move in the future.

Media by Time

A similar analysis of internet consumption by device type points to the importance of smartphones for younger audiences.

Device usage internet

Providing further data on the UK market in the 4GEE Media Living Index which provides figures on mobile data usage from EE customers. Among the interesting data points are the following which point to the strong presence of Tango in the mobile messaging space and Soundcloud in audio streaming.

Instant Messaging Audio Analysis from Comscore points to Snapchat moving from outsider to well established member of the communications space in the US having long passed what Comscore considers critical mass in the 18-24 aged audience segment.

Snapchat PenetrationPew Research Center’s analysis of Twitter traffic provides an interesting breakdown of social communities and how they interact, converge and/or diverge. Something well worth considering when we see issues emerge that have the potential to bring us together or divide us.

Twitter CommunitiesMalcolm Gladwell’s look at organised crime among immigrant groups in the US point to this ‘career’ as being seen as an important enabler of upward mobility in what makes for an enjoyable read.

The point of the crooked-ladder argument and “A Family Business” was that criminal activity, under those circumstances, was not rebellion; it wasn’t a rejection of legitimate society. It was an attempt to join in.

If you find yourself in London between now and the end of August, do check out Lucy Sparrow’s The Cornershop in the Columbia Road area recreating various household goods in felt. You can find an interview with the artist over at Folksy.

felt-food

The featured image is Beautiful Bridge #1 by Sabina Lang & Daniel Baumann in Recoleta, Buenos Aires.

Thought starters: content that has got me thinking 15

Owen Williams reports on how the smartphone is reshaping the digital landscape as we move increasingly toward a more app centric world with tablets providing an important bridge, particularly for older consumers.

App vs Mobile Site Usage

Matt Hartman provides a valuable look at how the structures of social networks affects users experiences them drawing on concepts of nodes, data/content, edges and jumping functions.

Issie Lapowsky suggests that LinkedIn’s generalist approach may see it being sidelined by more specialised players in the professional networking space.

The Community Roundtable reviews how the community management sector is doing and the opportunities communities provide for organisations looking to engage with customers and other stakeholders.

 

Twitter has enabled ecommerce functionality using the #AmazonCart hashtag. Mark Millan points out that this kind of service has been available on China’s Sina Weibo for around two years, pointing to the country’s innovative mobile ecosystem.

Brian Solis reviews announcements at the F8 Facebook Developers Conference which included Facebook Login, Anonymous Login, App Links, Message Dialog, FbStart, Send To Mobile and Audience Network. After making a slow start, Facebook is becoming a major player in the wider mobile ecosystem.

Mike Elgan looks at Facebook’s growing role as personal data harvester,  using the capture users behaviour across a range of properties to drive sales across its advertising network.

David Segal reports on the  mis-selling of online video with advertising networks frequently failing to deliver the assets promised. Whilst this situation isn’t unique to online video, the complex web of buyers, sellers and traders is making for a far from transparent marketplace.

Josh Constine reviews Foursquare’s launch of Swarm and Facebook’s Nearby Friends service, pointing to ambient proximity as a means of overcoming consumers’ concerns about sharing location.

Ross Simmonds provides a guide to how you can incorporate Snapchat into your marketing strategy.

 

Kevan Lee looks at how to improve your organisation’s Pinterest presence.

Izitru gives consumers and publishers a better chance of judging whether an image has had the photoshop treatment.

Photoshop free zone at Izitru

Danah Boyd looks at the declining importance of the car in young people’s identities and how this could add fuel to the trend towards autonomous cars.

David Epstein compares the performance of athletes from the past with the present day and suggests that changes in performance aren’t quite as dramatic as some people would have us believe.

The featured image is a MAANI GURI NURAH by Remed and was photographed by Sharmila Wood in Pilbara, Western Australia.