Thought Starters: Pokémon Go, Complexion Reduction and Brexit

Thought Starters provides me with a chance to review and highlight some of the more important or interesting research and opinions that I’ve read over the last week or so. This edition looks at why there’s so much noise being made about Pokémon Go, what is Complexion Reduction, the impact of Brexit and whether automation is going to put you out of a job among other things:

Salesforce is the market leader in CRM, so its announcement that its Android mobile app will only support Samsung and Nexus branded handsets is a sign that not everyone is prepared to go along with the fragmented Android landscape.

Unilever and Procter & Gamble are the giants that have dominated the FMCG sector. Whilst neither brands have been afraid of taking over competitors in the past, Ben Thompson suggests that  Unilever’s takeover of the Dollar Shave Club represents something more fundamental:

AWS and Amazon itself, having both normalized e-commerce amongst consumers and incentivized the creation of fulfillment networks, made the creation of standalone e-commerce companies more viable than ever before. This meant that Dollar Shave Club, hosted on AWS servers, could neutralize P&G’s distribution advantage: on the Internet, shelf space is unlimited. More than that, an e-commerce model meant that Dollar Shave Club could not only be cheaper but also better: having your blades shipped to you automatically was a big advantage over going to the store.

That left advertising, and this is why this video is so seminal: for basically no money Dollar Shave Club reached 20 million people. Some number of those people became customers, and through responsive customer service and an ongoing focus on social media marketing, Dollar Shave Club created an army of brand ambassadors who did for free what P&G had to pay billions for on TV: tell people that their razors were worth buying for a whole lot less money than Gillette was charging.

The net result is that thanks to the Internet every P&G advantage, save inertia, was neutralized, leading to Dollar Shave Club capturing 15% of U.S. cartridge share last year.

Simply Measured’s survey of American marketers points to the challenges faced managing social media and also points to Faceboook as having the strongest ROI:

Challenges Faced by Social Media Professionals in America

July the 17th was apparently World Emoji Day and the top tweeted emojis give an interesting (if rather nonsensical) window into national psyche of different countries:

Top-tweeted emojos by country

Pokémon Go’s growth has been phenomenal going from nothing to the most popular mobile game in the US in the space of less than a month:

Whilst Pokémon Go got a headstart based on the popularity of the Pokémon franchise, it’s Niantic’s augmented reality technology blending the real and gaming world that got people really excited. Matthew Lynley explores the gameplay and monetisation that has made the game such a huge consumer and commercial success:

Niantic here does such a good job of creating just enough friction that, at the exact moment, it can capture an opportunity for monetization. Players don’t feel compelled to spend money, and instead they’re offered a delightful experience when they elect to spend money. Those eye-popping visuals continue, they keep throwing Pokéballs and they don’t have to wait to see some of the most powerful Pokémon game.

It’s also interesting to see how Pokémon Go is quickly emerging as a promotional opportunity for bricks and mortar businesses with this link further strengthened with Nintendo’s launch of sponsored locations:

The more salient point here is that no marketing channel is evergreen, but businesses that want to win have to keep one eye open for these big shifts-and they have to capitalize on them when it’s time. With Pokemon Go, businesses have an unprecedented opportunity to create strong emotional bonds with new customers, and for very little money.

Even if Pokemon Go isn’t as powerful a tool for driving sales six months or a year from now, the customers that you delight today are going to remember you tomorrow.

Michael Horton provides a look at what he’s describing as Complexion Reduction, pointing to how many traditional design cues are disappearing on mobile in the quest for a better user experience:

1. Bigger, bolder headlines
2. Simpler more universal icons
3. Extraction of color

Google commissioned SOASTA to look at how poor mobile site performance can significantly degrade user experience, providing a valuable reminder that publishers need to keep an eye on the speed dial:

A faster full-site load time leads to a lower bounce rate

Whilst much has been made of the inexorable rise of Amazon, British bookseller Waterstones has provided an interesting counterpoint providing an example of where bricks and mortar retailers can face off against the ecommerce giant. Stephen Heyman profiles James Daunt’s strategy which has seen local store managers taking great control enabling them to act more like a local book shop and less like a one size fits all franchise:

While Barnes & Noble devolves from a bookstore into a thing store, Waterstones, the biggest bookstore chain in Britain, is plotting an entirely different course. In 2011, the company—choked with debt and facing the same existential threat from Amazon and e-books as B&N—nearly declared bankruptcy. Today, however, Waterstones isn’t closing shops but opening a raft of them, both big-box (in suburban shopping centers) and pint-size (in train stations). It has accomplished a stunning turnaround under the leadership of its managing director, James Daunt, who just announced Waterstones’ first annual profit since the financial crisis. How he pulled that off is a long story, involving old-fashioned business cunning, the largesse of a mysterious Russian oligarch, and some unexpected faith in the instincts of his booksellers.

Amazon has been rightly lauded for its move from retailer to platform provider but that’s not to say it has gone without a hitch. There have been growing reports of third party sellers listing counterfeit goods on Amazon upsetting consumers and brands:

Now Amazon is filling up with counterfeits, a term that can mean several things:

* A near-identical (or identical) knock-off, sometimes even made in the same factory as the original goods, and sold out the back door
* Factory rejects that failed inspection
* Low-quality fakes that look like originals, but are made from inferior or defective materials or suffer from defective/shoddy manufacturing

The Brexit referendum now means that Britain’s exit from the European Union is now more than just a Nigel Farage’s pipe dream but the end goal is far from clear.  Ian Dent’s report based on discussions with Dr. Holger P. Hestermeyer, Professor Anand Menon, and Dr James Strong is worth read if you want a closer look at the different options faced by Theresa May.

London’s economy has benefited hugely from being the financial capital of Europe as Ryan Avent details in his book Work, Power and Status in the Twenty-First Century quoted in Marginal Revolution. Given this, it’s no wonder that other European centres are keen to see London’s access to European financial markets curtailed:

London is the richest city in Europe.  Real output per person is central London is nearly four times the average in the European Union, and nearly twice that Europe’s other large, rich metropolitan areas, such as Amsterdam and Paris.  Strikingly, London is more than twice as rich as the next richest region within Britain.  However one slices it, the city is an extraordinary economic outlier.

Whilst the coup in Turkey seems to have quickly passed, the impact on the country’s civil society are more wide reaching as Erdoğan pushes the country further away from the foundations of Atatürk, as James Palmer profiles:

Erdoğan’s populist authoritarianism threatens a frightening change in Turkey — a dictatorship with the barest veneer of democracy laid over it as cover, fueled by resentment and religious conviction, and drawing in elements from jihadists to intelligence officers to organized crime to shield itself and assault its enemies.

Will robots put you out of a job? McKinsey have analysed the impact that automation will have on different occupations, with more and more jobs impacted directly or indirectly:

Automation is technically feasible for many types of activities in industry sectors, but some activities can be more affected than others.

The last 30 years has seen substantial gains in income for much of the world’s population, but the middle classes of the US and Western Europe haven’t fared nearly as well. I’d argue that these disparities in incomes between the developed and developing world would inevitably reduce over time as education levels improve and as technologies enable international collaboration. Unfortunately one of the side effects has has been the rise of populist politicians such as Donald Trump and Nigel Farage in the US and Europe:

Who Has Gained from Globalisation

The Brexit referendum has exposed a less tolerant side to British society. Pew Research Center figures enable a comparison between UK and other Western countries suggesting that it’s hardly an outlier:

Americans more likely to say growing diversity makes their country a better place to live

Laurie Penny provides a thoughtful critique of the culture of wellness with its very individualistic view of the world providing a barrier to a more collective view of society:

The wellbeing ideology is a symptom of a broader political disease. The rigors of both work and worklessness, the colonization of every public space by private money, the precarity of daily living, and the growing impossibility of building any sort of community maroon each of us in our lonely struggle to survive. We are supposed to believe that we can only work to improve our lives on that same individual level. Chris Maisano concludes that while “the appeal of individualistic and therapeutic approaches to the problems of our time is not difficult to apprehend . . . it is only through the creation of solidarities that rebuild confidence in our collective capacity to change the world that their grip can be broken.”

The featured image is “Taste” or “В К У С” in Russian is the first big solo mural by Sergey Akramov in his hometown of Yekaterinburg, Russia for the Stenograffia Street Art Festival and published in StreetArtNews.

 

Thought Starters: Google’s AMP, FANG, unicorns and the decline of the car

Thought Starters provides me with a chance to look through the articles, research and opinion pieces I’ve read, highlighting interesting trends, developments and changes in the world you and I live in. In this week’s edition we look at Google’s Accelerated Mobile Pages (AMP), FANG, unicorns, the decline of the car and smartphones in Myanmar among other things.

App Annie’s analysis of mobile app usage points to Google Play downloads continuing to exceed iOS downloads but Apple’s App Store revenues comfortably exceeding Google’s. Just bear in mind that Google Play doesn’t currently operate in China (although it has plans to) with the majority of Android handsets running on a version of the Android Open Source Platform (AOSP):

Annual Worldwide App Revenue

Instagram has seen a substantial drop in both follower growth and engagement levels according to Locowise figures. Whilst both figures were higher than for Facebook and Twitter, the social network is looking less and less like a free lunch:

Instagram Growth & Engagement Rates

As noted in the previous edition of Thought Starters, Google and Apple have competing visions of how content should be distributed with Apple taking an app centric view with the enabling of in app ad blocking and the launch of Apple News. Google on the other hand is putting its weight behind the open web which is no surprise given its reliance on search for a large proportion of its revenues. Google’s key initiatives has been the launch of Accelerated Mobile Pages which will improve load times and provide a better experience for mobile users than the current set up.  Frédéric Filloux comments :

Privately, Google people make no mystery of their intention to clean the advertising mess. They want to get rid of the invasive formats that, by ruining the user experience, contributed to the explosion of ad blockers and threatened a large segment of the digital economy. To that end, the AMP ecosystem is their weapon of choice

Ben Thompson draws parallels in the business strategies of Facebook, Amazon, Netflix and Google (FANG) pointing out how their stranglehold on a key access point has given them near insurmountable positions in the consumer economy:

None of the FANG companies created what most considered the most valuable pieces of their respective ecosystems; they simply made those pieces easier for consumers to access, so consumers increasingly discovered said pieces via the FANG home pages. And, given that Internet made distribution free, that meant the FANG companies were well on their way to having far more power and monetization potential than anyone realized.

Whilst there’s been a recent readjustment in the valuation of a number of tech startups, Spoke Intelligence and VB Profiles research calculates there’s still 208 startups that are worth more than $1bn and 21 worth more than $10bn:

Categorisation of startups with over a $1bn valuation

Europe has had some success with GP. Bullhound’s research pointing to 40 European startups reaching the $1bn valuation mark. Where the region falls short is in building these startups to the level of Facebook, Uber or Airbnb:

Cumulative Value of European unicorns

Adam Davidson looks at the phenomenon of corporations hoarding cash rather than using it to invest in acquisitions or return to shareholders:

Which leaves one last question: Why? The answer, perhaps, is that both the executives and the investors in these industries believe that something big is coming, but — this is crucial — they’re not sure what it will be.

Licensed drivers as a percentage of their age group

The automotive sector is beginning to enter a transition phase. New technologies are emerging (notably move to electric drive trains and self driving technologies) and consumers are beginning to think more in terms of transport solutions (eg Uber) rather than simply car ownership.

An interesting indication of change in the latter was a University of Michigan study of state driver’s licensing statistics that showed in the number of under 25 year olds applying for a driver’s license in the US.

Clive Thompson takes an interesting look at what the implications for cities where car ownership declines, aided by growing indifference to car use among the young and the growth of  ride sharing services.

This doesn’t necessarily mean that auto manufacturers are dead in the water. Automotive manufacturers are experimenting with service based models such as Ford’s FordPass and GM has recently made a large investment in Lyft. That being said, it wouldn’t surprise me if many of these firms increasingly get reduced to makers of commoditised hardware much like the PC manufacturers of today.

Tech in Asia figures point to the phenomenal growth in smartphone penetration in Myanmar (see below) as the country leapfrogs over the PC era. A useful complement to the Tech in Asia article is Craig Mod’s account of ethnographic research in Myanmar which looks at some of the fundamental differences in the way that smartphones and Facebook are used in developing countries:

Percentage of Myanmar population with cellular subscriptions

Consumers are spending more of their time with their smartphones, but the mobile user interface in its current form places limits (as well as advantages) in what users can do.  Scott Jenson looks at where mobile’s user experience falls short of the PC and provides some suggestions on how they could be addressed:

Most businesses still use desktops/laptops for the simple reason that people get more work done on them. If you say that “business use” no longer matters, you’re just confusing the new and old market effect. I’m not saying desktop will beat mobile. I’m also not saying we’ll have desktop computing forever. But there are nuanced differences between desktop UX and mobile UX, and they have important implications.

There’s more evidence of the shift in the global economy from emerging to developed world markets. Emerging markets experienced an estimated $735bn in net capital outflows last year with all but $59bn of that coming from China according to recently released figures from the Institute of International Finance:

Net capital flows to China

Timothy Taylor has pulled together data visualisations which allow readers to compare the relative strengths of different economies including this one from the How Much team:

The World's Economy Divided by Area

Oxfam released research during the recent World Economic Forum claiming that the world’s 62 richest individuals have same wealth as the 3.6 billion people who make up the poorer half of humanity. There’s been some interesting critiques of Oxfam’s calculation, notably from Felix Salmon,  but I would argue the figures provide a valuable catalyst for conversations about the concentrations of wealth:

Share of global wealth

One illustration of the impact of growing concentration of wealth can be found in Jane Mayer’s profile of the Koch brother’s political campaigning in the US:

A new, data-filled study by the Harvard scholars Theda Skocpol and Alexander Hertel-Fernandez reports that the Kochs have established centralized command of a “nationally-federated, full-service, ideologically focused” machine that “operates on the scale of a national U.S. political party.” The Koch network, they conclude, acts like a “force field,” pulling Republican candidates and office-holders further to the right. Last week, the Times reported that funds from the Koch network are fuelling both ongoing rebellions against government control of Western land and the legal challenge to labor unions that is before the Supreme Court.

Laurence Dodds profiles the Hatton Garden raid in London and suggests it may well be the end of an era as criminals look for new ways for parting people from their worldly possessions:

It doesn’t quite have the romance of Hatton Garden. But while the age of John Dillinger and the Great Train Robbery is over, a new, digital lawlessness has come into being which is every bit as lucrative. It has its own romantic myths, its own folk heroes, because as long as someone is getting away with what the rest of us can only dream of, the cult of the outlaw will stay alive — in whatever form it can.

PJ Vogt and Alex Goldman’s Reply All podcast is a regular appointment in my listening schedule providing an irreverent look at the internet. A recent episode looks at the lack of diversity in the tech world (coverage from 11:50) and how this ultimately handicaps their performance. Informative and entertaining.

The featured image is the mural Mr Rooster by Etam Cru, located on the corner of 8th and Wall in the downtown Flower District in Los Angeles and published in Sour Harvest.