Thought Starters: Content that has got me thinking 16

The following infographic provides a valuable illustration of trends in the business world as companies go up and down.

S&P 500 Churn Over the Past DecadeThomas Piketty’s book Capital in the Twenty-First Century has raised some important questions in terms of income inequality. The following graph suggests flattening income growth for the majority of Western consumers although the counterbalance to this is the emergence of the middle class in many emerging markets.

Growth in Real Average Income

Whilst on the subject of income, NPR in the US has looked at what professions are likely to put you above (or below) the incomes of your parents.

Household income during Childhood vs Income during Adulthood

Nemo looks at the winners and losers when services like Uber disrupt markets and how regulators can maximise benefits for consumers.

Jason Jacobs from Runkeeper argues that dedicated fitness trackers are likely to go the way of many other devices that have been subsumed within the smartphone.

Steven Sinofsky looks at how many digital services start with a focused offering but see their functionality expand sprawl over time and argues that this shouldn’t necessarily be seen as a bad thing.

JWT Intelligence identify what they see as the ten key mobile trends for 2014.

Felix Salmon argues eloquently for salaries being public, arguing that it is likely to lead to fairer compensation and avoids fueling some of the nastier aspects of  organisational politics.

Harvard Institute of Politics research points to Facebook’s penetration growing among young adults in the US but usage is declining.

Facebook's Reach Among Young Adults is Still Unmatched

Research from the e-tailing group points to social media as only providing a limited contribution towards sales when compared to other digital channels…That’s not to say it doesn’t provide valuable support to other valuable business metrics.

Digital Marketing Channels that Generated Orders for US Ecommerce Sites

A valuable overview of how Facebook is positioning its digital offering can be found in Facebook for Direct Response Marketing presentation produced following recent announcements at the F8 Developers Conference.

Facebook for Direct Response Marketing

Facebook has launched Context Cards on their redesigned iOS app which will look to serve more contextual information based on user location and activities.

Research from RJMetrics points to women dominating among active Pinterest users with 84% staying active after four years.

Pinterest users remain almost exclusively female, 84 stay active after 4 years

Moz looks at how events can be leveraged to grow an organisation’s digital profile.

Are you running low on ideas? Mark Johnstone looks at ways of kickstarting your creative thinking.

The featured image is by German artist MadC in Tahiti where she was invited to paint for the Ono’U Street Art Festival and coverage was found on StreetArtNews.

Events: Getting the word out

We are moving to a world where organisations are looking to engage rather than simply broadcast to their communities (customers, members, stakeholders etc).

Online media is making it increasingly easy for organisations to publicise and manage  these. I put together  a deck recently looking at some of the more prominent solutions as well as an emerging platform. This doesn’t propose to provide a comprehensive list but it does showcase some of the more prominent solutions and business models.

Meetup and Facebook provide social networks with added on meeting functionality, facilitating the process of recruiting participants. The flip side to the coin is that these options  are also keen to keep providers locked in making movement to other platforms more difficult.

Meetup differs from the majority of other providers in charging users a monthly subscription regardless of whether events take place.

An interesting alternative to this approach is Microco.sm forum platforim which provides event functionality and data portability but doesn’t come with the inbuilt  audience of say Facebook or Meetup.

Eventbrite is the most widely recognised of the online ticketing providers and it has looked to capitalise on its popularity by providing event organisers with an additional channel to publicise their events through its website and mobile apps.

Eventbrite doesn’t charge for free events, making it easier for event providers to start small then  graduate to paid events. I’ve also profiled eventbee but among the other more well known providers which I haven’t covered are guestlistRegOnline and eventsbot.

All the options with the exception of Event Espresso are hosted applications, minimising users technical needs but also arguably reducing the options for customisation. Event Espresso requires users to licence the software rather than charging users on the basis of ticket purchases made.

A new entrant into the field is Attending.io, from London based startup Makeshift that’s looking to provide a stripped back user friendly alternative for organisers of free events. Attending.io does away with QR codes, entry manager apps and APIs, instead providing an uncluttered device agnostic  platform which allowd you to quickly get your word out.

Slideshare presentation below gives you a run through of each of the mentioned platforms.

Feel free to provide your own commentary on these and other alternatives in the comments section.

The featured image is by Russian artist Morik in Perm, Russia and was found on Graffuturism.