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Thought Starters

Thought Starters: young people’s media and device use, Facebook Messenger’s evolution, grey zone conflicts and the gender pay gap

Thought Starters provides me with a chance to look through articles, research and opinion pieces, highlighting interesting trends, developments and changes in the world you and I live in.  Among the stories and research we look at in this edition are the habits of children and young adults, the growth of Facebook Messenger, grey zone conflicts, the gender pay gap and lots more.

There’s been growing speculation that Twitter may increase the character length of its posting as it looks to get ahead of Facebook in its user growth stakes (see below).  Shira Ovide gives a strong argument for retaining it as it is, although I would argue there’s definitely scope for excluding links, images and video URLs from tweets’ character limit:

Comparison growth monthly active users of Facebook and Twitter

Younger audiences given an indication of future habits of  the general population. Dan Kopf analysis young adults habits in the American Time Use Survey which unsurprisingly points to growing gaming, computer use and reading and decline in time spent watching television:

Which leisure activities are twentysomethings spending more time on?

Benedict Evans on the other hand has used Ofcom’s Children and parents: Media use and attitudes report to look at the habits of British children which points to the substantial transition to mobile phones and tablets:

What would children miss

Flurry has released their analysis of Europeans’ use of smartphones and tablets based on their app data which shows wide variations in device penetration as well as giving clues on how mobile devices are being used:

Smart device penetration in Europe

Facebook has done a great job of transitioning to a mobile world with 78% of its ad revenues now coming from mobile. Facebook though is not one to rest on its laurels, with Facebook Messenger seen as a key component in strengthening its hold on mobile consumers. Facebook has just published a review of highlights for Messenger from 2015 which gives an indication of the social network’s ambitions for the mobile messaging service:

Facebook Messenger 2015 highlights

As mobile phones approach market saturation in developed markets, consumer electronics brands are looking to new categories for a boost in their revenues. Unfortunately for the brands, Accenture‘s global research profiled by Matt Rosoff  suggests that consumers aren’t getting caught up in the hype for new products despite a growing array of offerings:

Consumers are bored with today's tech and nervous about tomorrow's

Gartner’s CMO Spend Survey points to growing marketing budgets and an emphasis on digital commerce, innovation, sales conversion and customer retention. You can find further analysis of the survey results from Simon Yates who points among things to the blurring distinction between offline and online marketing:

Marketing budgets continue to grow

Interested in knowing what jobs are likely to keep you employed into the future? The Federal Reserve Bank of St Louis has analysed employment and unemployment rates for jobs on the basis of how routinised and levels of cognition which might give you some pointers whether you need to be retraining:

Routine vs Non Routine Cognitive vs Manual EmploymentFigures from Bloomberg point to the substantial cuts in employment some banks have taken post financial crisis. It might be rather too optimistic to hope that those people whose actions fueled the crisis might have been among the first to leave:

Staff cuts at the World's biggest banks

Cass R. Sunstein profiles Gabriel Zucman’s The Hidden Wealth of Nations: The Scourge of Tax Havens, examining the growing role that tax havens play in enabling corporations and the wealthy to avoid paying their fair share of taxes. Zucman’s analysis provides a guide to the scale of the problem and also points to the successes and failures different institutions have had in addressing the problem of tax evasion:

In the aftermath of the financial crisis, you might expect that there would be an international crackdown on the use of tax havens, and as we shall see, international attention is indeed growing. But the numbers demonstrate that no crackdown has occurred. In Luxembourg, offshore wealth actually increased from 2008 to 2012 (by 20 percent). In Switzerland, the increase has been comparable; foreign holdings are now close to an all-time high. Disturbingly, the new wealth is coming mostly from developing countries, which poses a serious problem in light of the severe strains on their limited budgets.

China’s economy is going through a rough patch, with the share market in a nose dive.  Given the over inflated valuation of many of the assets. Given the overinflated value of many of the assets in the country’s equity markets, this trend is unlikely to change (unless the government chooses to prop it up):

China Battles to Shore Up World's Priciest Stock Market

High profile Silicon Valley venture capitalist Paul Graham’s recent blog posting in which he argues that income inequality per se is not a bad has inevitably kicked up a storm of reactions. Among the more nuanced responses is Ben Thompson’s analysis who points to the risks and benefits associated with a more deregulated economy and calls out for the need for a strong social safety net that is independent of our employers:

Technology is changing the world, and it is naive to not expect the world to begin to push back. Rather than always be reactionary, it is past time for the technology industry broadly and Silicon Valley in particular to get serious about what that world will look like in the future, especially given the fact there is actually a way forward that is a win for not just technology companies and their investors, but for those who are impacted — i.e. everyone. Just as we should separate the means by which Uber allocates drivers from the ability to pay for a ride, it makes sense to separate work from the provision of a social safety net, and those most able to capitalize on this new world order should be the most willing to pay.

The conflict in Syria and the resulting flood of refugees fleeing to Europe is unfortunately leading to an anti immigration backlash in many European countries. Victims aside from the refugees fleeing harm in the middle of a European winter include the Schengen Agreement which previously allowed the free flow of people across much of mainland Europe:

Recent changes to crossing Europe's borders

Peter Pomerantsev uses the examples of China in the South China Sea, Russia in Crimea and Syria and ISIS with its terrorist attacks to highlight the growing importance of messy grey zone conflicts around the world:

It’s a brave new war without beginning or end, where the borders of peace and war, serviceman and civilian have become utterly blurred—and where you and I are both a target and a weapon.

Whilst we’re on the subject of globalisation and its impacts, The Economist has updated its Big Mac Index, pointing to who is paying over the odds for their guilty pleasure:

The Big Mac Index

The Freakonomics podcast is one of my regular listening appointments and this week’s edition looking at the causes and effects of the gender pay gap is well worth downloading.

The featured mural is by eko from his Flickr page.

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Thought Starters

Thought Starters

A mixed collection of materials looking at societal trends, the role of technology and other content that has resonated with me.

The World Bank has combined population and GDP per capita statistics in a graph, providing an indication of current spending power as well as an indication of future opportunity.

Real GDP Per Capita and Share of Global Population

Gartner has updated its Hype Cycle which gives an indication of maturity and adoption of different technology platforms around the world.

Gartner Hype Cycle

American consumers are now faced with a growing array of video content through a range of platforms but consumer spending has actually decreased according to analysis from Liam Boluk.  In a world of all you can eat subscriptions such as Netflix and Amazon Prime, consumers are arguably choosing to spend their money elsewhere.

Entertainment Industry Ecosystem

Andreessen Horowitz has announced a $50 million investment in BuzzFeed, gaining mixed reactions from the news media.  Felix Salmon warns that comparing BuzzFeed to traditional media sources risks missing the business’ true potential.

The best way to think of BuzzFeed’s various products, then, is probably as a proof of concept: it’s a way to show advertisers that the company is able to reach a large, young, mobile, social audience in a multitude of different ways. The ability to reach those people is something of a holy grail for advertisers, who are therefore very willing to pay top dollar to anybody who can help them achieve their goal. The idea is that if BuzzFeed can reach a broad audience with its various editorial products, it can then sell that secret sauce to advertisers, and help them reach the same audience, using the same tools.

There’s been a lot of noise lately about the unbundling of mobile apps in Western markets with the launch of Foursquare’s Swarm and the splitting out of Facebook Messenger. Taylor Davidson warns against seeing this as a natural conclusion with app extensions, deep linking and notifications providing a countervailing force to this trend.

And as the platforms, hardware, and operating systems in mobile continue to change how people use their devices, don’t be surprised if the rationale behind unbundling shifts as well.

I think we think of unbundling as the end-state, but instead, it’s a process that leads to it’s reversal. Unbundling creates the incentives for rebundling.

The constant, as usual, is change.

We’ve seen strong growth from shared economy based enterprises such as Uber and Airbnb which use rating systems as a means of engendering trust on the part of consumers. Danny Crichton in an article for TechCrunch warns of the corrosive effect of these computational trust systems on wider society.

Our growing need to feel connected is confirmed by research from the US which found that 60% of US internet users were almost always connected.

Three in five internet users are almost always connected

British communications marker regulator Ofcom’s report The Communications Market 2014 is a treasure trove of insights into the UK market. Find below some key insights.

Reinforcing the earlier message of the always on lifestyle is the following graph looking at consumers engagement with media and communications during their waking hours.

Media Consumption Activity

Looking at how media and communications time is spent across different age cohorts provides clues as to how we can expect media to move in the future.

Media by Time

A similar analysis of internet consumption by device type points to the importance of smartphones for younger audiences.

Device usage internet

Providing further data on the UK market in the 4GEE Media Living Index which provides figures on mobile data usage from EE customers. Among the interesting data points are the following which point to the strong presence of Tango in the mobile messaging space and Soundcloud in audio streaming.

Instant Messaging Audio Analysis from Comscore points to Snapchat moving from outsider to well established member of the communications space in the US having long passed what Comscore considers critical mass in the 18-24 aged audience segment.

Snapchat PenetrationPew Research Center’s analysis of Twitter traffic provides an interesting breakdown of social communities and how they interact, converge and/or diverge. Something well worth considering when we see issues emerge that have the potential to bring us together or divide us.

Twitter CommunitiesMalcolm Gladwell’s look at organised crime among immigrant groups in the US point to this ‘career’ as being seen as an important enabler of upward mobility in what makes for an enjoyable read.

The point of the crooked-ladder argument and “A Family Business” was that criminal activity, under those circumstances, was not rebellion; it wasn’t a rejection of legitimate society. It was an attempt to join in.

If you find yourself in London between now and the end of August, do check out Lucy Sparrow’s The Cornershop in the Columbia Road area recreating various household goods in felt. You can find an interview with the artist over at Folksy.

felt-food

The featured image is Beautiful Bridge #1 by Sabina Lang & Daniel Baumann in Recoleta, Buenos Aires.

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Digital Tools

The Forum is Dead, Long Live the Forum!

We get a lot of coverage of ‘the next big thing’ in the media, creating a  hype cycle which all too often leads to the trough of disillusionment as consumers find services that don’t fulfill consumers’ expectations or they simply move on to the next service to to be championed.

This is particularly apparent in the social media sector where we have seen many services emerge and decline. Among the winners and losers are Friendster, Myspace, Facebook, Google+, Twitter, Pinterest and more recently, the emergence of mobile centred channels such as Tinder, Snapchat, Instagram and WeChat.

Predating what we now generally know as social media where bulletin boards which evolved into what we now know as internet forums. These typically provided an open environment based around particular interests with conversational threads which discussions can coalesce around.

The growth of social media has taken much of the media’s attention away from internet forums with the possible exception of Reddit which is something of a special case. But forums continue to play an important role in crowdsourcing expertise, particular in more specialised areas where knowledge is evolving and/or far from formalised.

The typically open and searchable nature of the content makes it easy for the novice user to see if content is available and post a query should the answer not be available (albeit at the risk of being flamed). Wikipedia plays a similar role in capturing and ultimately formalising information and Quora (and arguably Twitter) offers a Q&A platform. What these mediums arguably don’t have is a passionate community of interest that can be readily reached by the uninitiated.

Online forums have also provided an important bridge between the virtual and physical, as online communities move into real world spaces.  I can remember clearly the trepidation of going to my first LFGSS forum gathering with the inevitable ‘what’s your forum name?’ heard many times.

But forums also have considerable utility for organisations as well as communities of interest. Research conducted by the University of Pittsburgh and Carnegie Mellon University published in the Journal of Marketing Research pointed to the value of online forums including those run by the brands themselves as Pratik Dholakiya comments:

In other words, it would be extremely foolish to assume that the traditional media coverage was more important than the community activity. In reality, sales were being primarily driven by community activity, reflecting what we learned in the first study above. Just as importantly, blog and traditional media coverage were being driven, in part, by community activity.

This study also brings with it an important insight: these discussions were taking place on forums, and most of the discussion was taking place on Kiva’s own forum.

Research from one forum does not make for a sound statistical forum and Kiva’s audience will have some different characteristics to the typical Western organisation. But unlike Facebook and Twitter, communities and brands have the opportunity to own their own channel for a relatively nominal sum, avoiding  the social media toll collectors.

A New Forum

Given the  opportunity that online forums provide, it has been exciting to see the launch of Microco.sm. The London-based startup aims to bring the forum forward into a more contemporary social media age with a cleaner interface , adaptive web design, built in events functionality and exportable data.

Microco.sm is not simply resting on its laurels, with a pricing strategy that sees it undercutting the market incumbents whilst offering an enviable feature set.

Microcosm Compare & Pricing

You can get a feel for the platform on the Islington Cycle Club’s forum which was the first client to launch and if you want a more hands on experience, Microco.sm are enabling consumers and organisations to launch their own forum for a month for free. For those of you still hungry for more information about Microco.sm, I’d recommend checking out the ShedCast interview with founder David Kitchen.

The featured image is Fish by Evgeniy Dikson