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Thought Starters

Thought Starters: Content that has got me thinking

Smartphones are taking an increasing role in consumers’ lives. The following infographic looks at how American smartphone consumers (Android and iOS) use their mobile through the course of the day.

Always Connected: How Smartphones And Social Keep Us Engaged
Always Connected: How Smartphones And Social Keep Us Engaged, Facebook

Further evidence of the growing importance of smartphones can be seen in the movement of Apple’s iTunes revenues from music to to one App payments with a seemingly unstoppable growth trend.

Horace Dediu’s Twitter stream is a great for those of you interested in technology and its impact on consumer’s media usage. One of his more recent postings points out the rapid growth of mobile consumption among consumers in the USA which is happening at the expense of television, radio, print and even online.

Apps overtook music in less than five years—all of big media is next
Apps overtook music in less than five years—all of big media is next

Google has launched Google Helpouts allowing individuals or organisations to offer free or paid one on one tutorials. You may well find brands using this channel as a means of reaching consumers such as Home Depot are trying in the US.

I recently profiled new formats in web journalism. One of the concerns that critics have raised is the failure of media owners to integrate advertising. Polygon’s recent profile of the launch of Sony’s PS4 provides an interesting example of integrating relevant advertisers into a richer web media format.

On the subject of online media, Felix Salmon looks at the issue of consolidation in the online media sector, particularly where the new acquisitions can be aligned with the parent company’s content management systems.

We are still waiting for the mobile payments juggernaut to arrive, but in the meantime the soon to be launched Coin provides a nice solution to managing your different cards (and accidentally leaving them behind).

The Open Data Index provides a ranking of countries by how open they are in their treatment of public information. UK comes first, comfortably ahead of the USA.

Feel free to chip in with your thoughts on any of the above.