Thought Starters: Content that has got me thinking 3

Algorithms have the potential to surround ourselves with like minded people and information that supports our viewpoint in what some people call a filter bubble. Given these concerns, it is great to see innovations that bring together people with alternative views together. Hopefully we’ll see more of this in the future.

Horace Dediu tracks the growing role of smartphones and tablets in online purchasing in the US drawing on the IBM Digital Analytics Benchmark study. GlobalWebIndex provides a view on how PC, mobiles and tablets are used during the purchace process. Ecommerce is not a PC monopoly particularly as we see PC sales decline.

Asymco: When will the migration from PCs be complete?

Ben Bajarin looks at the increasingly diverse world of Android ecosystems in which Google is a player but my no means the only beneficiary.

Benedict Evans looks at the BBC figures for iPlayer which points to the online service making up a fraction of overall television viewership for now, although growing tablet penetration of tablets may see this change.

Benedict Evans: The Limits of Online Video

Nicholas Carr in The Atlantic provides a thoughtful piece on some of the negative aspects associated with automation as we rely increasingly on machines.

GlobalWebIndex give their view on what are the most used social services worldwide.

GlobalWebIndex: Chart of The Day: Twitter and Google+ Tied As The Second Most Used Social Services Globally

Frank Chimero’s meditation on the role of the screen and interactive design is worth spending some time with.

Diesel makes Tumblr friendly animated GIFs in its latest experiential campaign.

Diesel GIF Booth, Adverblog

Patagonia has long had a socially responsible image and has created a lot of noise with its recent calls for people to buy less. Worn Wear is the brand’s latest initiative celebrating the clothing that lasts you for years which it has supported with a short film contrasting its position with other retailers during Cyber Monday. The strategy has apparently been successful with growing sales for the outdoor brand.

Gallery Analytics is an installation for exhibitions that’s able to generate data about behavior of visitors and present this data in a Google Analytics-like environment. By setting up a mesh Wi-Fi network and combining it with custom-made software, Gallery Analytics is able to track every Wi-Fi-enabled device (such as a smartphone) moving around in the area in real-time. I can imagine we will see more of this kind of thing as iBeacon comes into play.

The Pop-Up City: Google Analytics For Physical Environments