Messages That Resonate

This is part of an irregular series of blog posts looking at marketing and digital communications which have caught my attention. This will complement Thought Starters which will look more at trends, strategies and ideas.

BMW has joined the wide array of brands looking to use Vine as a branding medium with a series of short videos to promote its  new i3:

Monster Energy isn’t one known for using subtlety in its brand communications and their latest video is no exception:

The launch of the new iPhone has prompted a lot of talk on what is the appropriate size for a smartphone. KPN in the Netherlands has looked to take advantage of this buzz with an experiential campaign offering to enlarge the size of customers pockets:

Whilst we’re on the subject of Apple’s iPhone 6 launch, KitKat showed a smart piece of real-time marketing to suggestions that the new handset was prone to bending:

Etienne de Crécy has looked to promote his Hashtag My Ass album with a music video which integrates users Instagram and provides users with the ability to share their personalised video:

There’s been a lot of talk about multiscreening over the last couple of years and we’re beginning to see interesting possibilities emerge although I would argue, we’ve still got a long way to go. Kenzo have released a microsite which asks users to synchronise their computers and smartphones as a means of navigating around their fall collection:

Kenzo

Orange have attempted to give consumers a window into their future with a campaign which imagines what you will look like in 20 years time. Interesting to see how you might look although the microsite is let down by poor voice recognition:

User generated campaigns are seemingly everywhere, but it’s not often you see a site as well executed as McDonalds‘ which looks to celebrate 40 years in the UK. Great use of typography, user input by voice or text and a webGL based site that provides users with the ability to readily filter content by time period or theme.

Celebrating 40 years together The Topography of Terror Foundation and the Warsaw Rising Museum have commissioned a wonderful website commemorating the 70th anniversary of the Warsaw Uprising:

Warsaw Rising

Creative Review profiles the work of TrenchOne, Elph and Purshone as they use giant projection covers a house, a barn and group of log cabins in the lead up to the Scottish Referendum. Dazzling stuff…

Leyden Farm

Whilst vinyl has made something of a resurgence in sales lately, music is now increasingly a digital medium, so why isn’t cover art animated GIFs? The Inspiration pulls together a collection of covers from jbetcom’s Music:

Random Access Memories

Stef Lewandowski has pulled together an interesting illustration of the Internet of Things by visualising the digital signals around you. You can see a demonstration of the process below although go to his website to see this demonstrated in your own environment.

The featured image is a piece by Nelio in Besançon

 

THOUGHT STARTERS: CONTENT THAT HAS GOT ME THINKING 8

The following provides a roundup of some of the articles, thought pieces and content which have got me thinking recently.

The startup sector continues to get a lot of attention in the news media, positioning itself as an engine of innovation. A contrary view is given by Mariana Mazzucato in The Economist who points to mid and larger sized enterprises as being stronger drivers. Am not sure this gives a full reading of the situation, but its an important reminder that innovation isn’t monopolised by any one part of society.

Jana Mobile  point to various developing markets as evidence that Windows Phone has a potentially viable opportunity  as a third smartphone operating system. Beyond Devices takes a much more bearish view, pointing to the growing stranglehold that Android and iOS have over the smartphone market.

The challenge for new mobile operating systems

Zal Bilimoria suggests in re/code that we may be moving towards a post tablet world as consumers look to consolidate around PCs and phablets.  Too early to tell, but an interesting hypothesis.

It has been interesting watching the changing tone of conversation around Chromebooks as better hardware and improved web services make the platform ‘good enough’ for an increasingly large population of users. Cases in point are David Gewirtz’s recommendation for civilians and Andrew Cunningham’s more luke warm review for users with greater  technical requirements. TechWorld points out that Chromebook remains an outlier in the enterprise sector, but it is beginning to emerge as a realistic alternative for some.

WeAreSocial have released a valuable presentation looking at some of the key social and mobile metrics from Europe that goes well beyond  the EU5.

The appointment of Satya Nadella as Microsoft’s CEO and the emergence of Bill Gates from behind the curtains has prompted a lot of commentary on the company’s current fate. Tech.pinions is among the more positive commentators but a gloomier view is head by John Gruber (never a Microsoft fan at the best of times). It’s also worth reading Ben Thompson’s commentary on the reemergence of Bill Gates at Microsoft.

The media sector has taken a bit of beating lately with many organisations hit by declining print advertising and sales with online revenues failing to fill the gap. Marc Andreessen sees a rosier picture with plenty of opportunities with new business models emerging.

McDonald’s has taken a lot of flak over the years over the quality of its food. Given potential consumer misgivings, so it’s interesting to see McDonald’s adopt a more  transparent attitude towards the products it sells…definitely not something to file under food porn. More information over at AdWeek.

If you are in London this weekend and prepared to brave the gale force winds, Phlegm’s show at the Howard Griffin Gallery is well worth a look. The featured image at the top of the page comes from Marcus Peel’s photography of the show which can be found on Phlegm’s blog.