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Thought Starters

Thought Starters: Pokémon Go, Complexion Reduction and Brexit

Thought Starters provides me with a chance to review and highlight some of the more important or interesting research and opinions that I’ve read over the last week or so. This edition looks at why there’s so much noise being made about Pokémon Go, what is Complexion Reduction, the impact of Brexit and whether automation is going to put you out of a job among other things:

Salesforce is the market leader in CRM, so its announcement that its Android mobile app will only support Samsung and Nexus branded handsets is a sign that not everyone is prepared to go along with the fragmented Android landscape.

Unilever and Procter & Gamble are the giants that have dominated the FMCG sector. Whilst neither brands have been afraid of taking over competitors in the past, Ben Thompson suggests that  Unilever’s takeover of the Dollar Shave Club represents something more fundamental:

AWS and Amazon itself, having both normalized e-commerce amongst consumers and incentivized the creation of fulfillment networks, made the creation of standalone e-commerce companies more viable than ever before. This meant that Dollar Shave Club, hosted on AWS servers, could neutralize P&G’s distribution advantage: on the Internet, shelf space is unlimited. More than that, an e-commerce model meant that Dollar Shave Club could not only be cheaper but also better: having your blades shipped to you automatically was a big advantage over going to the store.

That left advertising, and this is why this video is so seminal: for basically no money Dollar Shave Club reached 20 million people. Some number of those people became customers, and through responsive customer service and an ongoing focus on social media marketing, Dollar Shave Club created an army of brand ambassadors who did for free what P&G had to pay billions for on TV: tell people that their razors were worth buying for a whole lot less money than Gillette was charging.

The net result is that thanks to the Internet every P&G advantage, save inertia, was neutralized, leading to Dollar Shave Club capturing 15% of U.S. cartridge share last year.

Simply Measured’s survey of American marketers points to the challenges faced managing social media and also points to Faceboook as having the strongest ROI:

Challenges Faced by Social Media Professionals in America

July the 17th was apparently World Emoji Day and the top tweeted emojis give an interesting (if rather nonsensical) window into national psyche of different countries:

Top-tweeted emojos by country

Pokémon Go’s growth has been phenomenal going from nothing to the most popular mobile game in the US in the space of less than a month:

Whilst Pokémon Go got a headstart based on the popularity of the Pokémon franchise, it’s Niantic’s augmented reality technology blending the real and gaming world that got people really excited. Matthew Lynley explores the gameplay and monetisation that has made the game such a huge consumer and commercial success:

Niantic here does such a good job of creating just enough friction that, at the exact moment, it can capture an opportunity for monetization. Players don’t feel compelled to spend money, and instead they’re offered a delightful experience when they elect to spend money. Those eye-popping visuals continue, they keep throwing Pokéballs and they don’t have to wait to see some of the most powerful Pokémon game.

It’s also interesting to see how Pokémon Go is quickly emerging as a promotional opportunity for bricks and mortar businesses with this link further strengthened with Nintendo’s launch of sponsored locations:

The more salient point here is that no marketing channel is evergreen, but businesses that want to win have to keep one eye open for these big shifts-and they have to capitalize on them when it’s time. With Pokemon Go, businesses have an unprecedented opportunity to create strong emotional bonds with new customers, and for very little money.

Even if Pokemon Go isn’t as powerful a tool for driving sales six months or a year from now, the customers that you delight today are going to remember you tomorrow.

Michael Horton provides a look at what he’s describing as Complexion Reduction, pointing to how many traditional design cues are disappearing on mobile in the quest for a better user experience:

1. Bigger, bolder headlines
2. Simpler more universal icons
3. Extraction of color

Google commissioned SOASTA to look at how poor mobile site performance can significantly degrade user experience, providing a valuable reminder that publishers need to keep an eye on the speed dial:

A faster full-site load time leads to a lower bounce rate

Whilst much has been made of the inexorable rise of Amazon, British bookseller Waterstones has provided an interesting counterpoint providing an example of where bricks and mortar retailers can face off against the ecommerce giant. Stephen Heyman profiles James Daunt’s strategy which has seen local store managers taking great control enabling them to act more like a local book shop and less like a one size fits all franchise:

While Barnes & Noble devolves from a bookstore into a thing store, Waterstones, the biggest bookstore chain in Britain, is plotting an entirely different course. In 2011, the company—choked with debt and facing the same existential threat from Amazon and e-books as B&N—nearly declared bankruptcy. Today, however, Waterstones isn’t closing shops but opening a raft of them, both big-box (in suburban shopping centers) and pint-size (in train stations). It has accomplished a stunning turnaround under the leadership of its managing director, James Daunt, who just announced Waterstones’ first annual profit since the financial crisis. How he pulled that off is a long story, involving old-fashioned business cunning, the largesse of a mysterious Russian oligarch, and some unexpected faith in the instincts of his booksellers.

Amazon has been rightly lauded for its move from retailer to platform provider but that’s not to say it has gone without a hitch. There have been growing reports of third party sellers listing counterfeit goods on Amazon upsetting consumers and brands:

Now Amazon is filling up with counterfeits, a term that can mean several things:

* A near-identical (or identical) knock-off, sometimes even made in the same factory as the original goods, and sold out the back door
* Factory rejects that failed inspection
* Low-quality fakes that look like originals, but are made from inferior or defective materials or suffer from defective/shoddy manufacturing

The Brexit referendum now means that Britain’s exit from the European Union is now more than just a Nigel Farage’s pipe dream but the end goal is far from clear.  Ian Dent’s report based on discussions with Dr. Holger P. Hestermeyer, Professor Anand Menon, and Dr James Strong is worth read if you want a closer look at the different options faced by Theresa May.

London’s economy has benefited hugely from being the financial capital of Europe as Ryan Avent details in his book Work, Power and Status in the Twenty-First Century quoted in Marginal Revolution. Given this, it’s no wonder that other European centres are keen to see London’s access to European financial markets curtailed:

London is the richest city in Europe.  Real output per person is central London is nearly four times the average in the European Union, and nearly twice that Europe’s other large, rich metropolitan areas, such as Amsterdam and Paris.  Strikingly, London is more than twice as rich as the next richest region within Britain.  However one slices it, the city is an extraordinary economic outlier.

Whilst the coup in Turkey seems to have quickly passed, the impact on the country’s civil society are more wide reaching as Erdoğan pushes the country further away from the foundations of Atatürk, as James Palmer profiles:

Erdoğan’s populist authoritarianism threatens a frightening change in Turkey — a dictatorship with the barest veneer of democracy laid over it as cover, fueled by resentment and religious conviction, and drawing in elements from jihadists to intelligence officers to organized crime to shield itself and assault its enemies.

Will robots put you out of a job? McKinsey have analysed the impact that automation will have on different occupations, with more and more jobs impacted directly or indirectly:

Automation is technically feasible for many types of activities in industry sectors, but some activities can be more affected than others.

The last 30 years has seen substantial gains in income for much of the world’s population, but the middle classes of the US and Western Europe haven’t fared nearly as well. I’d argue that these disparities in incomes between the developed and developing world would inevitably reduce over time as education levels improve and as technologies enable international collaboration. Unfortunately one of the side effects has has been the rise of populist politicians such as Donald Trump and Nigel Farage in the US and Europe:

Who Has Gained from Globalisation

The Brexit referendum has exposed a less tolerant side to British society. Pew Research Center figures enable a comparison between UK and other Western countries suggesting that it’s hardly an outlier:

Americans more likely to say growing diversity makes their country a better place to live

Laurie Penny provides a thoughtful critique of the culture of wellness with its very individualistic view of the world providing a barrier to a more collective view of society:

The wellbeing ideology is a symptom of a broader political disease. The rigors of both work and worklessness, the colonization of every public space by private money, the precarity of daily living, and the growing impossibility of building any sort of community maroon each of us in our lonely struggle to survive. We are supposed to believe that we can only work to improve our lives on that same individual level. Chris Maisano concludes that while “the appeal of individualistic and therapeutic approaches to the problems of our time is not difficult to apprehend . . . it is only through the creation of solidarities that rebuild confidence in our collective capacity to change the world that their grip can be broken.”

The featured image is “Taste” or “В К У С” in Russian is the first big solo mural by Sergey Akramov in his hometown of Yekaterinburg, Russia for the Stenograffia Street Art Festival and published in StreetArtNews.

 

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Thought Starters

Thought Starters: TV, messaging, innovation and tension in Israel among other things…

Thought Starters provides me with a chance to review the research and opinions that I’ve read over the last week or so. This edition looks at the evolving worlds of mobile messaging and television, the increasing pace of innovation and profiles of network effects, intergenerational equity, Israel, Denmark and Brazil among other things.

Tomaž Štolfa reports on the evolution of the messaging formats, from IRC through to the movement to richer model we have today which goes well beyond acting as a means of basic peer to peer communication:

Each message has the potential to be a mini application. It might be just an application that displays text, a photo, or alternatively presents an interface for something more complex in the constrained environment of a message cell. There is an unlimited set of opportunities to create bite size applications like a photo carousel, media players, mini games, inventory items, in-messaging payments, and many others.

Snapchat has emerged as one of the break out winners in the mobile messaging space although monetisation has definitely trailed far behind user growth. Mark Suster argues that Snapchat’s reach, immediacy, authenticity, engagement, geography, brand recall and monetisation point to it being a channel you’ll see a whole lot more of in months and years to come.

Matthew Ball and Tal Shachar do some crystal ball gazing for the television and online video sector and positing three different business models (scale feed; social feed; and identity feeds) that are likely to provide significant business models in the future:

The end of traditional television has begun. That much is clear. And even if authentication is figured out, TV Everywhere isn’t the answer. The future of video will look, behave, be valued and interacted with very differently than it has in the past. It won’t just be a digital adaption of linear, and it won’t just be more Netflixes.

CB Insights’ Corporate Innovation Trends provides a window into why there’s so much incessant talk about disruption. Various technologies and business strategies are making it much easier to launch a startup:

Cost to launch a tech startup

At the other end of the scale, companies are finding their moment in the spotlight shrinking with firms on average spending less time in the S&P 500 Index:

Average company lifespan on S&P 500 Index

Before you put all your life savings behind a high growth startup, it’s worth repeating that 92% of tech startups fail. There’s no secret ingredient for successful startups but a recent presentation from Andreessen Horowitz focuses on the role of network effects, contrasting it with economies of scale and virality which it is sometimes confused with:

Network effects versus Virality versus Economies of scale

Ross Baird and Lenny Mendonca call for business models that address the financial and geographical concentrations of wealth typically associated with the startup economy:

We need to figure out how to make the system work for everyone in the face of technological changes. We need policymakers to incentivize regional and industry diversity in our innovation, and entrepreneurs to focus on the larger, thornier questions related to building businesses that share the wealth better among those who create them — not design a system to spread the crumbs a little better.

Doc Searls and David Weinberger  who are among the authors of the Cluetrain Manifesto, have pulled together some new “clues” in their call for a more collaborative open internet:

Sure, apps offer a nice experience. But the Web is about links that constantly reach out, connecting us without end. For lives and ideas, completion is death. Choose life.

The globalisation of the world economy can be clearly seen in a recently released report from McKinsey with growth in interregional data. Among the causes and effects are that startups are finding it easier to tap global markets whilst consumers are increasingly looking to interact with communities of interest rather than proximity:

Global flow of data and communication
Morgane Santos gives a spirited called for Designer Daves to take a less conformist approach to digital design in what should be a still evolving medium:

Certainly, design should follow some basic paradigms to make whatever we’re designing easy to use. All scissors look fundamentally the same because that’s what works.

But digital design—whether it’s for desktop, mobile, VR, games, whatever—is still relatively young. We simply do not know what the best solutions are. At best, we’ve reached a local maximum. And so long as we reward predictable designs, we will never move past this local maximum.

Much of the attention on income inequality has focused on the growing share earned by the very wealthy. Research in The Guardian on the other hand has pointed to the disproportionate share of disposable income held by older age cohorts with younger audiences having to fight increasingly hard to get a foot up on the economic ladder:
Pensioners have seen significantly higher disposable income growth than young people in almost every wealthy country over the last few decades
 The Israeli-Palestinian conflict has always presented something of a conundrum with sympathy for the plight of the Palestinians tempered by concerns for the more moderate Jews looking for a peaceful resolution. Recently released research from the Pew Research Center sheds some light on the Jewish and Arabic populations and points to the growing political divide between the two. Unfortunately a peaceful resolution looks increasingly far off:
Israel's diverse religious landscape
Whilst we’re on the subject of the Middle East, The Economist looks at which countries are (or aren’t) being generous in their welcome towards Syrian refugees:
Syrian refugees by country
 One country that hasn’t welcomed them with open arms is Denmark. Hugh Eakin looks at the increasingly hostile attitude among many Danes and the Danish political system to the plight of refugees which unfortunately is becoming increasingly reflective of many other European countries:
In January, more than 60,000 refugees arrived in Europe, a thirty-five-fold increase from the same month last year; but in Denmark, according to Politiken, the number of asylum-seekers has steadily declined since the start of the year, with only 1,400 seeking to enter the country. In limiting the kind of social turmoil now playing out in Germany, Sweden, and France, the Danes may yet come through the current crisis a more stable, united, and open society than any of their neighbors. But they may also have shown that this openness extends no farther than the Danish frontier.
Many international news reports from Brazil seem to point to a country that has had enough of corruption in the ruling PT party. Glenn Greenwald, Andrew Fishman and David Miranda give a more balanced account, not denying accounts of corruption but also pointing to a ruling elite who would like to see the democratically elected government out of power:
Corruption among Brazil’s political class — including the top levels of the PT — is real and substantial. But Brazil’s plutocrats, their media, and the upper and middle classes are glaringly exploiting this corruption scandal to achieve what they have failed for years to accomplish democratically: the removal of PT from power.
The featured image is an Add Fuel mural from the Memoire Urbane Festival in Gaeta, Italy and published in StreetArtNews.
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Thought Starters

Thought Starters: innovation, unicorns and a critical look at the sharing economy

The following is a look through articles, research and opinion pieces highlighting interesting trends, developments and changes in the world you and I live in, with an emphasis on technology.

Matt Ridley focuses on the forces that drive innovation forward, describing it as a more organic and chaotic environment that isn’t something that governments can readily turn on or off:

“The implications of this new way of seeing technology—as an autonomous, evolving entity that continues to progress whoever is in charge—are startling. People are pawns in a process. We ride rather than drive the innovation wave. Technology will find its inventors, rather than vice versa. Short of bumping off half the population, there is little that we can do to stop it from happening, and even that might not work.”

Activate provide a valuable look at the intersection of media and technology, focusing on the evolution of media usage, mobile messaging, audio, television and mobile apps. Good overview of how the landscape is likely to evolve over the next year:

Benedict Evans and Steven Sinofsky explore how smartphones represent the latest format in computers evolution, expanding technologies reach and ask what might be next in this cycle:

Wall Street Journal’s data visualisation (click through for the interactive version) makes apparent the massive growth in valuation of various venture funded startups over the last two years…exciting but also scarey:

Companies valued at $1 billion or more by venture-capital firms

The rapid growth of various unicorns has not come without its critics. Airbnb has accelerated the process of gentrification as property developers shift their focus from local residents to visiting tourists in markets already dealing with shortages of affordable housing. Steven Hill states:

“In a tight housing market, rent-controlled apartments are prey for what we might call “slamlords,” who promote condo conversions or renovations that would justify massive rent increases. Airbnb provides another layer—a powerful financial incentive as well as a technique for landlords to convert their apartment buildings into tourist hotels.”

Zeynep Tufekci looks more broadly at startups associated with the ‘sharing economy’, characterising them as fueling a growing gap  between the winners and losers in our current labour market:

“It sounds great, except for the ugly reality which lurks under the proliferation of “uber for…”s: the calcification of the two-tiered system between the overworked who need and can afford the “uber for…”s and the underpaid who are stuck in its 1099 economy of unstable, low wages.”

For the moment, the impact of the “gig economy” might be overstated. Figures from America’s Bureau of Labour Statistics points to self employment as actually decreasing in recent years (although that’s not to say this trend will continue):

The Self Employment Rate in the US

The majority of developed market economies are facing the challenge of an aging population as fertility rates decline so it’s interesting to look at those countries with large young populations with China and India standing out. A closer look at the statistics by John Poole reveals some more unsettling truths with China “missing” about 24 million girls between the ages of 0 and 19:

Half the world's teens live in these 7 countries
Countries with the largest teen populations

Climate change is reshaping our planet and forcing many indigenous ecosystems to adapt with a negative impact on our planet’s biodiversity. The effect on countries’ economies is more of a mixed bag according to Marshall Burke, Sol Hsiang, Ted Miguel’s forecast with winners and losers (click on the map for more detailed information). Whether such modelling can accurately accommodate all the different consequences of climate change remains to be seen:

Economic Impact of Climate Change on the World

The featured image is a mural by Italian artist Tellas in Shoreditch, London and published in StreetArtNews.

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Thought Starters

Thought Starters

A mixed collection of materials looking at societal trends and the impact of technology on the way we live.

Slate looks at separatist movements in Europe in light of the recent decision by Scotland to maintain its ties with the United Kingdom:

Separatist

McKinsey’s forecast for the luxury market points to the growing role of emerging economies. Luxury brands shouldn’t count on a free ride though with Chinese consumers proving less receptive to Western luxury brands than in the past according to a report in The Guardian:

Luxury

In an interview with the Wall Street Journal, venture capitalist Bill Gurley has raised concerns about the ‘burn rate’ of startups and the potential risks of a tech bubble  bursting. We may not see this happen in the immediate future but a correction does look increasingly inevitable.

The Financial Times profiles the emerging FinTech sector and the challenges it poses to the incumbents in the banking and financial services sector.

Bitcoin is one of the technologies that is providing a disruptive force in the financial services sector, with Fred Ehrsam from  Bitcoin wallet provider Coinbase giving an introduction to the cryptocurrency:

GlobalWebIndex figures confirm the commonly held view  that tablets are frequently shared whilst mobile phones are more closely associated with the individual:

Devices

Comscore research points to mobile apps taking a dominant role in the time  American’s spend with their smartphones with pointers on the when where and why of app usage:

Mobile App Usage

Results from Shopify points to  50.3% of traffic coming from mobile and just 49.7% from computers among customers using their eCommerce solution. Whilst this doesn’t purport to represent a  statistically sound sample of all eCommerce transactions, it does provide another data point supporting the need for companies to adopt a mobile first strategy:

Mobile Commerce

Code and Theory’s Dan Gardener and Mike Treff call for an approach to responsive design that goes beyond the screen size of device use, encompassing factors such as location, time of day and duration:

Responsive

The social network Ello launched in March of this year but is now beginning to reach critical mass, with consumers attracted by the promise of a system that isn’t based on pervasive tracking and surveillance. That’s not to say it doesn’t have its critics with Andy Baio pointing out the funding provided by venture capital which may see its more ethical policies watered down with time.

Ello

eMarketer figures point to social media taking a growing overall figure and share of UK’s advertising spend, with Facebook dominating brand’s spend on social networks:

UK Social Ad Spending

 GlobalWebIndex figures on Instagram users doesn’t provide any great surprises with steady growth, younger audience and strong indexing among middle and higher income earners:

Instagram

GlobalWebIndex also provide figures for the often overlooked Viber with 12% of the mobile audience use Viber each month,  providing a valuable reminder of  the diversity in the mobile messaging space.

ReadWrite looks at which countries have the fastest internet with South Korea, Japan and Hong Kong taking the top three places:

Fastest Broadband

Ezekiel J. Emanuel provides a fascinating opinion piece arguing that we should be placing more emphasis on quality rather than quantity of  life. Putting this into a more personal context, he stresses that we would like only palliative rather than curative care after the age of 75:

But here is a simple truth that many of us seem to resist: living too long is also a loss. It renders many of us, if not disabled, then faltering and declining, a state that may not be worse than death but is nonetheless deprived. It robs us of our creativity and ability to contribute to work, society, the world. It transforms how people experience us, relate to us, and, most important, remember us. We are no longer remembered as vibrant and engaged but as feeble, ineffectual, even pathetic.

Mark Buchanan, drawing on Jaron Lanier’s Who Owns the Future, warns of societal problems associated with the internet with the concentrations of power and the disenfranchising of large sectors of society. Another book to add to the reading list.

We’re seeing telecommuting increasingly promoted as providing flexibility to employees with the potential to better combine the demands of work and home, but it’s not a one sided coin. Lenika Cruz provides a personal account of how working from home aggravated her agoraphobia:

To be clear: Working from home didn’t cause my agoraphobia, it just enabled it. As someone who already had latent anxiety issues, I lacked incentive to prove myself wrong about all the imagined catastrophes that could occur if I were “trapped” somewhere. Telecommuting offered me the retreat I craved, but it helped to reinforce my avoidance patterns. And so the agoraphobia blossomed.

The featured image is a DALeast piece that was created as part of the Dunedin Mural Project and found on Arrested Motion.