Thought Starters: Content that has got me thinking 5

The following provides a roundup of articles and thought pieces which have got me thinking recently.

There has been a lot of talk recently about the declining reach of Facebook as the company increasingly takes on the role of toll gatherer for brands looking to reach their audiences. Being Practical looks at this phenomenon and warns people away from using it as a means of reaching their audience given the miserly 2% engagement rate.

Om Malik in his first for Fast Company writes about anticipatory computing, and how this is reshaping our relationship with technology.

In another piece from Om Malik, this time for GigaOm, he argues that 2013 has been a good year for technology (revelations about the NSA aside) in a retort to a recent article in The Atlantic.

BuzzFeed’s John Herrman looks at the growing dominance of Facebook and Google in our online lives and how this curtails our freedom and creates a subservient role for many other operators in the digital sector.

JWT provide their latest round up of trends to watch for in the coming year spanning from technology and media through to food and drinks.

Luke O’Neil takes a critical look at contemporary journalism which is increasingly driven by an accelerating news cycle. Understandably, this hasn’t helped the quality of news as editors feel the need to ‘publish or perish.’

Wall Street Journal’s Ethan Smith reports on the growth of streaming music services such as Spotify and argues that this is likely to lead to promote music with staying power.

Interesting article on The Awl on the rise and fall of Grunge typography. As we move towards a more mobile centric world, typography tends to follow function rather than form.

The Rise And Fall Of Grunge Typography
The Rise And Fall Of Grunge Typography

New York Magazine’s Maureen O’Connor looks at the effect technology is having on our interactions with our exes, with Facebook, Gchat, Snapchat and text messages all potentially complicating attempts to make a fresh start.

Emotient now provide analytics that can assess the emotional state of filmed audiences, providing brands with the opportunity to tailor their messaging to the mood state of their audiences.