mobile advertising Archives

Thought Starters: mobile internet, adblockers, sexism in the workplace and the developing world

Thought Starters provides me with a chance to look through the articles, research and opinion pieces I’ve read over the last week or so, highlighting the more interesting trends, developments and changes in the world we live in. This time we’re looking at the growth of mobile, the role of adblockers, the impacts and origins of sexism in the workplace and the internet in the developing world among other things. Happy reading.

The growth of mobile has seen the emergence of a whole new range of digital channels, but Visual Capitalist’s research points to the largest platforms all being controlled by Microsoft, Google or Facebook. That being said, there are range of platforms (WeChat, Snapchat, Slack, Netflix, Spotify) that fall short of a billion users but dominate within their respective sectors or geographies and could present a challenge to the market incumbents:

The IAB (US) recently released research which profiles how American consumers are using their PCs and smartphones. What is apparent is the continuing move to mobile although the same research points to computers still registering a higher volume of internet views pointing to the different ways these devices are used:

Google and Facebook have responded well to consumers’ growing use of smartphones, taking more than half of the available mobile ad revenues and leaving the remaining players fighting over the scraps in the US. eMarketer’s forecast suggests this isn’t going to change any time soon:

A continuing note of concern for media operators is the growth of adblocking with 22% of Britons using the software with this rising to 47% among 18-24 year olds according to Internet Advertising Bureau (UK) commissioned research.

Dean Dubley’s analysis suggests the introduction of mobile adblocking services won’t decimate the online media sector but is likely to further strengthen the hand of Google and Facebook:

The bottom line is that screaming headlines in stories like those from ZeroHedge (link) about “the risk to Internet companies’ business models” are nonsense. Ironically, it’s Google and Facebook’s approach to advertising that is safe. Small online publications using other advertising channels may not be so lucky. I noticed this tweet referencing mobile advertising growth forecasts from Goldman Sachs (link) which seems to suggest that Wall St is sanguine about the adblocking “threat” and that rapid growth in revenues will continue.

Among the likely responses by media operators to growing adblocker usage is a growing reliance on native advertising which is reflected in Enders Analysis’ recent forecast for Yahoo:

Whilst a few apps such as Facebook are nearly universal in their appeal, others give a clearer indicator as to who the user might be. Researchers have looked to profile the correlation between the ownership of different mobile apps and various demographic characteristics and income to develop profiles of mobile users. You can check out who they think you are in quiz – they got my gender and age wrong (I’m definitely male and over the age of 32) although I’m guessing not being a US resident probably didn’t help the profiling process.

Slack has been touted as the solution to the problem of information overload in the workplace with over 2 million daily active users. Samuel Hulick provides a more sceptical view warning that this “asynchronish” is in many cases compounding rather than addressing the problem:

Maybe you will say I’m afraid of commitment, but I’m just not interested in a relationship that seems to want to swallow up more and more of my time and attention, and demand that more and more of my interactions with other people go through you first.

Jeff Goodell has written an extended feature article on artificial intelligence and machine learning. Worth a read if you’re keen to get up to speed with what’s happening in the sector:

Despite advances like smarter algorithms and more capable robots, the future of superintelligent machines is still more sci-fi than science. Right now, says Yann LeCun, the director of Facebook AI Research, “AIs are nowhere near as smart as a rat.” Yes, with years of programming and millions of dollars, IBM built Watson, the machine that beat the smartest humans at Jeopardy! in 2011 and is now the basis for the company’s “cognitive computing” initiative. It can read 800 million pages a second and can digest the entire corpus of Wikipedia, not to mention decades of law and medical journals. Yet it cannot teach you how to ride a bike because its intelligence is narrow – it knows nothing about how the world actually works

Developments in software technology including artificial intelligence are rapidly expanding the scope of what computers can do. Nathaniel Popper profiles Kensho’s role in automating some of Goldman Sach’s research roles, highlighting how automation is increasingly emerging as a threat to white collar jobs:

The lead author on the Oxford paper, Carl Benedikt Frey, told me that he was aware that new technologies created jobs even as they destroyed them. But, Frey was quick to add, just because the total number of jobs stays the same doesn’t mean there are no disruptions along the way. The automation of textile work may not have driven up the national unemployment rate, but vast swathes of the American South suffered all the same. When it comes to those A.T.M.s, there has, in fact, been a recent steady decline in both the number of bank branches and the number of bank tellers, even as the number of low-paid workers in remote call centers has grown.

This points to a disconcerting possibility: Perhaps this time the machines really are reducing overall employment levels. In a recent survey of futurists and technologists, the Pew Research Institute found that about half foresee a future in which jobs continue to disappear at a faster rate than they are created.

Virtual reality is another technology that’s spilling out of the lab. Whilst it’s great to see the technology in the real world, Daniel Harvey profiles how a lack of diversity is leading to accidental sexism reflecting wider problems in the tech sector:

Based on that pattern it should come as no surprise that VR suffers from much the same. Motion sickness in VR has plagued the format since its inception. Women have shown a greater tendency toward VR-induced nausea than men. But why? It’s all about unconscious bias and technology’s notorious self-selection bias.

Discrimination is certainly not something exclusive to the tech sector. The absence of women in the boardrooms of many FTSE 100 or Fortune 500 companies reflects a range of barriers and will hold back their performance given they’re less able to reflect the needs of half the world’s consumers. It’s worth heading over to The Economist site where you can play with an interactive version of the following:

Facebook recently released its State of Connectivity report which profiles barriers to internet access for the developing world as part of its internet.org initiative. The key barriers to access highlighted in the report are the state of connectivity, availability of infrastructure, affordability, relevance and readiness of the population:

A valuable complement to Facebook’s report is Pew Research Center’s recently released research which looks at smartphone ownership and internet usage around the world including developing countries:

With Britain’s Brexit referendum coming up on the 23rd of June, The Economist has profiled the regions that are europhile and eurosceptic:

Whilst Europe is generally becoming more urbanised, this process (like technology) is unevenly distributed with different cities experiencing significant growth (Istanbul, Brussels, Amsterdam) or decline (Katowice, Ruhr, Katowice, Ostrava, Bucharest):

Claire Cain Miller and Quoctrung Bui profile changes in patterns of relationships and marriage in the US, highlighting the role of assortative mating in reinforcing social class and undermining social mobility:

Assortative mating is the idea that people marry people like themselves, with similar education and earnings potential and the values and lifestyle that come with them. It was common in the early 20th century, dipped in the middle of the century and has sharply risen in recent years — a pattern that roughly mirrors income inequality in the United States, according to research by Robert Mare, a sociologist at the University of California, Los Angeles. People are now more likely to marry people with similar educational attainment — even after controlling for differences between men and women, like the fact that women were once less likely to attend college.

The featured image is a mural by ecb / Hendrik Beikirch for the St+Art India event in New Delhi and published in StreetArtNews

Thought Starters: the move to mobile, Oculus Rift, post Arab Spring and experiments with universal basic income

Thought Starters provides me with a chance to look through articles, research and opinion pieces, highlighting interesting trends, developments and changes in the world you and I live in. This edition includes a look at the growing importance of mobile, questions about Oculus Rift, coverage of Middle East post Arab Spring, Finland’s experiment with the universal basic income and much more.

The International Telecommunications Union’s Measuring the Information Society Report provides a valuable collection of telecom statistics with an accompanying webpage enabling users to quick compare different countries and regions. What becomes quickly apparent in some of the statistics is how less developed countries have skipped of fixed telecoms as they make the transition directly to a mobile world:

Whilst the move to mobile is particularly apparent in many developing countries, figures from Enders Analysis point to UK’s own transition to mobile in internet use, ecommerce and online advertising:

Taking this further, Benedict Evans puts forward 16 hypotheses on how mobile has reshaped the technology landscape. Well worth spending time with this and the his accompanying articles.

Neural nets are one of the areas where we’re seeing significant advances in artificial intelligence. Steven Levy has an entertaining profile of the work Alexander Mordvintsev and his attempts to understand how these neural nets work which has led to computationally produced images that are probably best described as psychedelic:

Oculus Rift has become the poster boy for the virtual reality community but Jason Pfaff suggests the need for expensive goggles tethered to a powerful Windows PC and poor user experience could see it quickly disrupted:

Which brings me to Oculus, and their flagship product, the Rift. Today, as anyone with an Oculus development kit (DK2) will tell you, the experience provided by the hardware is like nothing you’ve ever experienced. It is pure, blissful magic. But, and this is key, to get to that experience you have to do a few things you haven’t done in a long time. For starters, you need to buy a premium and Windows based PC. Then, you have to find a massive file on an online store and wait minutes for it to download and eat large swaths of your memory. Then you go into Windows Explorer, paste it from your download folder to the folder Oculus will read from, and then you extract the files. Think about that. Then you crack open that folder to find the one that launches it, then you click, then you wait, and then you hope. And if it doesn’t work, you try another folder or another file, or look for another file called “Direct to Rift mode” to see if that forces the app through to the display. This is repeated for every app, piece of content or game you want to display on your Rift. A lot of friction.

The media sector continues to evolve as consumers move their content consumption online and content producers find their access to consumers increasingly dictated by social media. The Nieman Foundation has asked a long list of opinion makers what they think are the important issues and trends for journalism in 2016.

Consumers are moving to non linear television with the use of PVRs (eg Sky+HD box), catch up television services (eg BBC iPlayer) and subscriptions to streaming video services (eg Netflix). James Poniewozik looks at what this means for the makers and consumers of television programmes:

HBO series like “Deadwood” — which jettisoned the ad breaks and content restrictions of network TV — have been compared to Dickens’s serial novels. Watching a streaming series is even more like reading a book — you receive it as a seamless whole, you set your own schedule — but it’s also like video gaming. Binge-watching is immersive. It’s user-directed. It creates a dynamic that I call “The Suck”: that narcotic, tidal feeling of getting drawn into a show and letting it wash over you for hours. “Play next episode” is the default, and it’s so easy. It can be competitive, even. Your friends are posting their progress, hour by hour, on social media. (“OMG #JessicaJones episode 10!! Woke up at 3 a.m. to watch!”) Each episode becomes a level to unlock.

With those new mechanics comes a new relationship with the audience. Traditional television — what the jargonmeisters now call “linear TV” — assumes that your time is scarce and it has you for a few precious hours before bed. The streaming services assume they own your free time, whenever it comes — travel, holidays, weekends — to fill with five- and 10-hour entertainments.

Tom Mitchell and Patti Waldmeir look at the massive growth in China’s business elite and the growing tension with the ruling Communist Party which has seen the temporary disappearance of a number of business leaders:

Adolf Hitler’s Mein Kampf is about to come out of copyright in Germany which has prompted The Economist to look at the shadow Nazi rule casts on contemporary German society:

If a country can ever be said to be good, Germany today can. And yet Germans know that whenever others are angry with them, they will paint a Hitler moustache on posters of their chancellor. Many Germans are fed up with this—with being “blackmailed”, as Bild, the leading tabloid, complained this spring, when Greece unexpectedly brought war reparations into negotiations about bail-outs in the euro crisis. Other Germans, mainly on the left, fret about a new “post-post-nationalism”, as Germany tentatively articulates its self-interest abroad. For most countries, this would count as normal. For Germany, it remains complicated.

Gilbert Achcar and Nada Matta look at the more recent legacy of the Arab Spring five years on from its beginnings in Tunisia, and they point to why some countries where more successful in their transitioning than others:

Five years into the uprisings, however, counterrevolutionary forces composed of the old regimes and Islamic fundamentalist forces have regained the political initiative, and are now violently vying for control. Egypt is under a worse dictatorship than before its uprising, and civil wars have broken out in Syria, Libya, and Yemen. Hundreds of thousands have died, and many millions have been displaced.

It’s also well worth reading Scott Atran’s detailed analysis of the rise of ISIS in which he draws parallels with earlier revolutionary movements and the conviction of its members which is in stark contrast to much of its opponents:

Civilisations rise and fall on the vitality of their cultural ideals, not their material assets alone. History shows that most societies have sacred values for which their people would passionately fight, risking serious loss and even death rather than compromise. Our research suggests this is so for many who join ISIS, and for many Kurds who oppose them on the frontlines. But, so far, we find no comparable willingness among the majority of youth that we sample in Western democracies. With the defeat of fascism and communism, have their lives defaulted to the quest for comfort and safety? Is this enough to ensure the survival, much less triumph, of values we have come to take for granted, on which we believe our world is based? More than the threat from violent jihadis, this might be the key existential issue for open societies today.

There’s been a lot of talk about a movement from corporate to self-employment. For those people whose skills are in demand, this can offer substantial benefits but for the less in demand, the transition to the freelance economy can pose significant challenges to individuals financial security. One of the solutions being suggested to this problem is the introduction of a universal basic income, guaranteeing all members of society an income regardless of their situation. Ben Schiller covers Finland’s experiment with the model, with the country seeing real potential benefits in terms of security, incentives to work and reduced bureaucracy:

The Finnish government likes the concept, and it’s putting serious resources behind a national experiment. Starting in 2017, up to 100,000 Finns could get up to 1,000 euros a month, in lieu of other benefits. These lucky souls won’t have to work. They won’t have to prove they’re in poverty to get the money. For two years, they’ll get a fixed amount to do with what they will.

The featured image is a mural produced by 108 for Bien Urbain in Besancon, France and found on ekosystem.

THOUGHT STARTERS: CONTENT THAT HAS GOT ME THINKING 19

This week is a varied collection of resources. Topics include a look at Japan, Europe’s leading economies, the growing role of mobile, Tesla’s sharing of its intellectual property, collaboration across different industry, rising costs in the tertiary sector and the role of the European white working class. I hope you enjoy it.

David Pilling looks at the intertwined relations of Japan and China in their role of neighbours and competitors and how this reflects Japan’s self image.

Europe’s ten most competitive economies according to the World Economic Forum, with the Nordics definitely coming out ahead.

Marc Andreessen argues that we don’t need to worry about robots eating all the jobs, with technology based innovation providing greater opportunities for modern society.

GlobalWebIndex looks at what devices we are using to get online, PC still on top but mobile growing.

Growing signs of mobile’s significance as key markets within Europe pass 50% smartphone penetration market according to eMarketer figures.

The growing penetration of smartphones is reflected in rapid forecasted growth in mobile data and mobile ecommerce reported on in the Ericsson Mobility Report.

Whilst they say a picture is worth a thousand words, sometimes a words are more appropriate. Econsultancy have pulled together a strong collection of quotes looking at mobile and mobile marketing.

In today’s modern world, people are either asleep or connected.

Janice H. Reinold, Rosetta Marketing

Bubba Murarka looks at the current and future evolution of mobile advertising which he sees as happening over three stages.

Gartner Digital Marketing Transit Map is over a year old now but provides a window into increasingly elaborate world

Intellectual property is viewed by many companies as an important economic moat, providing a barrier against encroaching competitors. So it’s been interesting to see commentators response to Tesla Motors sharing its electric vehicle technology, with Sarah Gray pointing out that the brand’s competitor could be more readily defined as petroleum powered car sector rather than other brands’ electric powered vehicles.

Whilst a lot of attention is currently being given to social media, you need to also bear in mind the capabilities of search and email marketing, as reflected in Custora research publicised on Pamorama.

Box have surveyed different industry sectors collaboration pointing to the fact that one size doesn’t necessarily fit all forms

Tertiary education appears to be on an inexorable growth in costs which Thomas Frank takes a critical look at. This growth in costs is putting a university education out of reach of more and more people and is leaving the sector ripe for disruption from organisations like Coursera and Udacity.

Simon Kuper looks at Europe’s white working class in light of the surging popularity of anti-immigration populists in the European elections drawing on research from the Open Society Foundations.

The Howard Griffin Gallery is fast turning into one of my favourites, with an interesting selection of artists and an intelligent use of their space on Shoreditch High Street. The Bob Mazzer exhibition is no exception.

The featured image is a piece by Matt W. Moore from Brooklyn, New York.

Tag: mobile advertising

Thought Starters: mobile internet, adblockers, sexism in the workplace and the developing world

Thought Starters: the move to mobile, Oculus Rift, post Arab Spring and experiments with universal basic income

THOUGHT STARTERS: CONTENT THAT HAS GOT ME THINKING 19

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