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Thought Starters

THOUGHT STARTERS: CONTENT THAT HAS GOT ME THINKING 12

Ben Thompson continues his series looking at the weakening position of the newspaper sector. He points to the fact that newspapers doesn’t necessarily have the best content or a wealth of customer weakening its ability to personalise its media and advertising offering . Thompson instead see a more atomised media sector with specialist providers and a smaller number of dedicated news organisations delivering the news we traditionally associate with newspapers.

Bloomberg looks at the Internet of Money as cryptocurrencies develop a growing range of use cases beyond simply acting as an alternative to fiat currency. For more of a background look at the pros and cons of  Bitcoin, try Freakonomics’ recent podcast

Andreessen Horowitz’s podcast series is proving a great source of insights into the technology and startup sector with recent episodes looking at full stack startups, mobile discovery and Bitcoin among others. Definitely worth following.

Twitter has an issue with onboarding, with users typically requiring a considerable investment in time before they get that ‘aha’ moment. Quartz looks at some of the obstacles Twitter faces in making the social network a more comfortable place for consumers.

Why people quit Twitter

Filmed in 2011 and still sounding fresh is Rory Sutherland’s TED talk looking at the importance of framing an issue or problem in engaging consumers.

Simon Kemp posts some thought starters for We Are Social looking at the evolving nature of marketing in an increasingly social and data driven age.

Felix Salmon looks at Facebook’s acquisition of Oculus Rift as the former’s move to become a tech conglomerate rather than an attempt to bring the world of virtual reality into social media.

GigaOm looks at the less friendly reception received by Oculus Rift’s Kickstarter supporters to the news that its being acquired by Facebook. As with many crowdfunding initiatives, supporters have no equity but strong identification with the funded projects.

Courtney Myers gives an overview of the London startup sector for General Assembly.

It’s men rather than women that are more likely to be living with their parents as young adults in the Western world according to figures from FiveThirtyEight.

datablog-chalabi-living-with-parents

Giving a rather amusing and scary view of the male species is Dissent’s reporting on the pick up artist community’s response to Ukraine’s attempts to align itself with Europe.

Going rather against my own preconceptions about the Australian male is this campaign from Snickers in Australia

The featured image is ELLIPSE by GoddoG in Arles, France.

 

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What’s happening to our newspapers…A look at the changing position of newspapers in our media landscape.

The newspaper sector is facing something of a cross roads with a general decline in readership and advertising revenues for print publications. The internet is providing a valuable alternative distribution channel to print, particularly as smartphones and tablets find themselves increasingly in the hands of UK consumers. Media Consumer Survey 2013: Love in a cold climate, Deloitte, 2013 The web though provides a mixed story on whether online advertising revenues will fill the hole. News outlets can no longer rely on their role as curator of users view on the world as consumers turn to social media and an array of services such as Flipboard and Zite to navigate around what might be important to them. This change has the potential to lead to a decrease in web traffic for the newspaper websites and also arguably increases the leverage of high profile journalists who have less need for the prestige of a newspaper byline (see the recent departure of Walter Mossberg and David Pogue as a litmus test of sorts). But all is far from lost for our traditional providers of news who aren’t simply standing still. The Daily Mail and The Guardian are both interesting examples of news organisations that are adapting to the digital age. Both organisations are embracing audiences beyond those reachable by their printing presses and have adapted their newsrooms to the always on news cycle. Results from Guardian News and Media (the Guardian and Observer’s publisher) point to an increase in online revenues that counterbalances the decline in print revenues, providing some vindication of the organisation’s digital-first strategy announced in 2011. Reassuring news, given the important role the Guardian and other newspapers have played in raising the profile of important societal to the society we live in.