social media Archives

Thought Starters: Pokémon Go, Complexion Reduction and Brexit

Thought Starters provides me with a chance to review and highlight some of the more important or interesting research and opinions that I’ve read over the last week or so. This edition looks at why there’s so much noise being made about Pokémon Go, what is Complexion Reduction, the impact of Brexit and whether automation is going to put you out of a job among other things:

Salesforce is the market leader in CRM, so its announcement that its Android mobile app will only support Samsung and Nexus branded handsets is a sign that not everyone is prepared to go along with the fragmented Android landscape.

Unilever and Procter & Gamble are the giants that have dominated the FMCG sector. Whilst neither brands have been afraid of taking over competitors in the past, Ben Thompson suggests that Unilever’s takeover of the Dollar Shave Club represents something more fundamental:

AWS and Amazon itself, having both normalized e-commerce amongst consumers and incentivized the creation of fulfillment networks, made the creation of standalone e-commerce companies more viable than ever before. This meant that Dollar Shave Club, hosted on AWS servers, could neutralize P&G’s distribution advantage: on the Internet, shelf space is unlimited. More than that, an e-commerce model meant that Dollar Shave Club could not only be cheaper but also better: having your blades shipped to you automatically was a big advantage over going to the store.

That left advertising, and this is why this video is so seminal: for basically no money Dollar Shave Club reached 20 million people. Some number of those people became customers, and through responsive customer service and an ongoing focus on social media marketing, Dollar Shave Club created an army of brand ambassadors who did for free what P&G had to pay billions for on TV: tell people that their razors were worth buying for a whole lot less money than Gillette was charging.

The net result is that thanks to the Internet every P&G advantage, save inertia, was neutralized, leading to Dollar Shave Club capturing 15% of U.S. cartridge share last year.

Simply Measured’s survey of American marketers points to the challenges faced managing social media and also points to Faceboook as having the strongest ROI:

July the 17th was apparently World Emoji Day and the top tweeted emojis give an interesting (if rather nonsensical) window into national psyche of different countries:

Pokémon Go’s growth has been phenomenal going from nothing to the most popular mobile game in the US in the space of less than a month:

Whilst Pokémon Go got a headstart based on the popularity of the Pokémon franchise, it’s Niantic’s augmented reality technology blending the real and gaming world that got people really excited. Matthew Lynley explores the gameplay and monetisation that has made the game such a huge consumer and commercial success:

Niantic here does such a good job of creating just enough friction that, at the exact moment, it can capture an opportunity for monetization. Players don’t feel compelled to spend money, and instead they’re offered a delightful experience when they elect to spend money. Those eye-popping visuals continue, they keep throwing Pokéballs and they don’t have to wait to see some of the most powerful Pokémon game.

It’s also interesting to see how Pokémon Go is quickly emerging as a promotional opportunity for bricks and mortar businesses with this link further strengthened with Nintendo’s launch of sponsored locations:

The more salient point here is that no marketing channel is evergreen, but businesses that want to win have to keep one eye open for these big shifts-and they have to capitalize on them when it’s time. With Pokemon Go, businesses have an unprecedented opportunity to create strong emotional bonds with new customers, and for very little money.

Even if Pokemon Go isn’t as powerful a tool for driving sales six months or a year from now, the customers that you delight today are going to remember you tomorrow.

Michael Horton provides a look at what he’s describing as Complexion Reduction, pointing to how many traditional design cues are disappearing on mobile in the quest for a better user experience:

1. Bigger, bolder headlines
2. Simpler more universal icons
3. Extraction of color

Google commissioned SOASTA to look at how poor mobile site performance can significantly degrade user experience, providing a valuable reminder that publishers need to keep an eye on the speed dial:

Whilst much has been made of the inexorable rise of Amazon, British bookseller Waterstones has provided an interesting counterpoint providing an example of where bricks and mortar retailers can face off against the ecommerce giant. Stephen Heyman profiles James Daunt’s strategy which has seen local store managers taking great control enabling them to act more like a local book shop and less like a one size fits all franchise:

While Barnes & Noble devolves from a bookstore into a thing store, Waterstones, the biggest bookstore chain in Britain, is plotting an entirely different course. In 2011, the company—choked with debt and facing the same existential threat from Amazon and e-books as B&N—nearly declared bankruptcy. Today, however, Waterstones isn’t closing shops but opening a raft of them, both big-box (in suburban shopping centers) and pint-size (in train stations). It has accomplished a stunning turnaround under the leadership of its managing director, James Daunt, who just announced Waterstones’ first annual profit since the financial crisis. How he pulled that off is a long story, involving old-fashioned business cunning, the largesse of a mysterious Russian oligarch, and some unexpected faith in the instincts of his booksellers.

Amazon has been rightly lauded for its move from retailer to platform provider but that’s not to say it has gone without a hitch. There have been growing reports of third party sellers listing counterfeit goods on Amazon upsetting consumers and brands:

Now Amazon is filling up with counterfeits, a term that can mean several things:

* A near-identical (or identical) knock-off, sometimes even made in the same factory as the original goods, and sold out the back door
* Factory rejects that failed inspection
* Low-quality fakes that look like originals, but are made from inferior or defective materials or suffer from defective/shoddy manufacturing

The Brexit referendum now means that Britain’s exit from the European Union is now more than just a Nigel Farage’s pipe dream but the end goal is far from clear. Ian Dent’s report based on discussions with Dr. Holger P. Hestermeyer, Professor Anand Menon, and Dr James Strong is worth read if you want a closer look at the different options faced by Theresa May.

London’s economy has benefited hugely from being the financial capital of Europe as Ryan Avent details in his book Work, Power and Status in the Twenty-First Century quoted in Marginal Revolution. Given this, it’s no wonder that other European centres are keen to see London’s access to European financial markets curtailed:

London is the richest city in Europe. Real output per person is central London is nearly four times the average in the European Union, and nearly twice that Europe’s other large, rich metropolitan areas, such as Amsterdam and Paris. Strikingly, London is more than twice as rich as the next richest region within Britain. However one slices it, the city is an extraordinary economic outlier.

Whilst the coup in Turkey seems to have quickly passed, the impact on the country’s civil society are more wide reaching as Erdoğan pushes the country further away from the foundations of Atatürk, as James Palmer profiles:

Erdoğan’s populist authoritarianism threatens a frightening change in Turkey — a dictatorship with the barest veneer of democracy laid over it as cover, fueled by resentment and religious conviction, and drawing in elements from jihadists to intelligence officers to organized crime to shield itself and assault its enemies.

Will robots put you out of a job? McKinsey have analysed the impact that automation will have on different occupations, with more and more jobs impacted directly or indirectly:

The last 30 years has seen substantial gains in income for much of the world’s population, but the middle classes of the US and Western Europe haven’t fared nearly as well. I’d argue that these disparities in incomes between the developed and developing world would inevitably reduce over time as education levels improve and as technologies enable international collaboration. Unfortunately one of the side effects has has been the rise of populist politicians such as Donald Trump and Nigel Farage in the US and Europe:

The Brexit referendum has exposed a less tolerant side to British society. Pew Research Center figures enable a comparison between UK and other Western countries suggesting that it’s hardly an outlier:

Laurie Penny provides a thoughtful critique of the culture of wellness with its very individualistic view of the world providing a barrier to a more collective view of society:

The wellbeing ideology is a symptom of a broader political disease. The rigors of both work and worklessness, the colonization of every public space by private money, the precarity of daily living, and the growing impossibility of building any sort of community maroon each of us in our lonely struggle to survive. We are supposed to believe that we can only work to improve our lives on that same individual level. Chris Maisano concludes that while “the appeal of individualistic and therapeutic approaches to the problems of our time is not difficult to apprehend . . . it is only through the creation of solidarities that rebuild confidence in our collective capacity to change the world that their grip can be broken.”

The featured image is “Taste” or “В К У С” in Russian is the first big solo mural by Sergey Akramov in his hometown of Yekaterinburg, Russia for the Stenograffia Street Art Festival and published in StreetArtNews.

Thought Starters: social media, Apple, banking and changes to employment and income

Thought Starters provides me with a chance to review and highlight some of the more important or interesting research and opinions that I’ve read over the last week or so. This edition looks at the competing social media platforms and their roles, whether Apple can innovate, banking and its relationship with fintech and changes in employment and income among other things.

Robinson Meyer revisits Reid Hoffman’s look at social networks and the parallels he draws between them and the seven deadly sins:

“Social networks do best when they tap into one of the seven deadly sins,” the LinkedIn co-founder and venture capitalist said. “Zynga is sloth. LinkedIn is greed. With Facebook, it’s vanity, and how people choose to present themselves to their friends.”

Research from Social Fresh, Firebrand Group and Simply Measured points to Facebook being comfortably ahead of other social media platforms in terms of ROI:

Whilst Snapchat is making growing inroads among younger audiences in the US, Instagram for the moment is proving a more popular medium for advertisers according to L2 Think Tank’s research:

Twitter recently reclassified its mobile app as a news service rather than social media in Apple’s App Store. Pew Research’s recent findings point to how the services have a different relationship with news content with Facebook driving more traffic whilst users referred by Twitter typically spending more time with the visited content:

Given the increasingly important role that Facebook plays in distributing content, it’s no surprise that commentators cried foul when Gizmodo reported that Facebook was suppressing conservative news. A more careful reading of the news by Tyler Cowen and Ben Thompson suggests this isn’t quite as significant as the headlines suggest:

This, then, is the deep irony of this controversy: Facebook is receiving a huge amount of criticism for allegedly biasing the news via the empowerment of a team of human curators to make editorial decisions, as opposed to relying on what was previously thought to be an algorithm; it is an algorithm, though — the algorithm that powers the News Feed, with the goal of driving engagement — that is arguably doing more damage to our politics than the most biased human editor ever could. The fact of the matter is that, on the part of Facebook people actually see — the News Feed, not Trending News — conservatives see conservative stories, and liberals see liberal ones; the middle of the road is as hard to find as a viable business model for journalism (these things are not disconnected).

James Allworth profiles Apple’s business strategy and suggests that the company’s success is one of the key things holding the company back:

And it appears that Apple has fallen into exactly the same trap. Rather than start anew — with a beginner’s mind—what the above reveals to me is that they’ve tried to take the last paradigm and just jam it into the new one. The old has bled into the new. The result, at least as it stands now: just like Microsoft did, Apple knows what needs to be built — a phone-disrupting device. It’s just that they can’t bring themselves to let go of the past in order to do the job properly.

Whilst the Apple Watch hasn’t proved the breakthrough success for Apple that the iPhone provided, Neil Cybart’s analysis of Apple’s R&D expenditure points to something big coming soon:

At the more nascent end of the technology ecosystem, Jared Friedman’s analysis of applicants to the Y Combinator programme provides a valuable window into the type of startups we’re likely to see more of in the very near future. Think more apps, SAAS businesses and platforms based on messaging, Slack and virtual reality among other things:

For those of you working in startups looking to improve your product and people management, you’d be well advised to read Mike Davidson’s account of life as Vice President of Design at Twitter. He covers a lot of ground so I’m not going to try and summarise it, but it’s well worth checking out.

On the other hand, if you’re looking for a more nuts and bolts approach to improving your digital presence, Nick Kolenda’s 125 easy tweaks provides a good starting point, even if you don’t agree with everything he has to say.

The banking sector won no popularity contests over the last 9 years with its practices fueling the global financial crisis. James Surowiecki reviews moves to reform the sector suggesting improvements have been made but there’s still some way to go:

Of course, there’s much about Wall Street that Dodd-Frank has not changed. Bankers still make absurd amounts of money. Hedge-fund and private-equity managers still benefit from the carried-interest tax loophole. The big banks, though smaller, are still too big. “If you wanted financial reform to radically downsize the financial sector, or thought it was going to make a major dent in income inequality, you’re bound to be disappointed,” Konczal says. And Dodd-Frank’s work is still unfinished: many of the rules it authorized have yet to be written, and the banks are lobbying to have them written in their favor. As Ziegler told me, “The progress that’s been made is precarious. It can be unravelled.” But precarious progress is progress. Regulation involves a constant struggle to keep rules in place and to enforce the ones that are there. Dodd-Frank shows that that struggle is not necessarily a futile one: sometimes government really does regulate business, and not the other way around.

In Fintech circles there’s a lot of talk about the power of startups to disrupt the banking sector but Josh Constine suggests that these startups may actually strengthen rather than undermine your relationship with your bank:

But what many of these startups have in common is that they all rely on connecting to your existing bank to fund your accounts with them or receive money. Rather than shun the startups, the incumbents have built bridges to let you hook fintech products into your bank accounts.

The result is that while banking is changing rapidly, you might be more reluctant to change which bank you use, according to several fintech founders and VCs I spoke to.

There’s been increasingly vociferous discussions about the impact that automation will have on employment over the long term. Josh Zumbrun’s analysis of US figures provides an indication of where things are heading. Employment among knowledge workers and non-routine manual workers is proving much less susceptible to automation and is showing much stronger rates of growth compared to employment with routinised workflows:

Pew Research figures point to the polarisation of wealth in American society as not simply coming from growing income and assets among the wealthiest but also due to the relative decline of the country’s middle-income households:

Ed Hawkins’ data visualisation of climate over the last 150 years provides a valuable reminder that now is not the time for us all to put our heads in the sand:

Elisabeth Zerofsky’s profile of Marine Le Pen provides a reminder of the growing tide of nationalism in European politics and attempts to try provide a more “palatable” face on a movement that was previously at the fringe of European politics.

I am keen to hear your thoughts any of the above, whether you vehemently agree or disagree, so please don’t hesitate to use the comments field.

The featured image is a MOMO piece commissioned by the City of Sydney.

Thought Starters: potential for micropayments, notifications and a closer look at WeWork

The following is a look through articles, infographics and opinion pieces highlighting interesting trends, developments and changes in the world you and I live in, with an emphasis on technology.

As the online media sector grapples with the impact of ad blockers on their business model, we’re likely to see growing interest in micropayments. Frédéric Filloux profiles Dutch platform Blendle and how their business model takes a collaborative approach with media operators:

“Blendle benefits from exceptionally favorable trade winds. The traditional advertising model is crumbling under the pressure of programmatic buying and of the pervasiveness of adblockers. In addition, Blendle also takes advantage of limitations in paywall models that mostly target the heavy, affluent users segment, but exclude the younger audiences that are Blendle’s main target (today two-third of Blendle users are under 35). From the legacy media perspective, this makes the paid-by-the-article system more attractive than ever.”

Figures from comScore in the US point to mobile and tablet app usage following the power law with a few apps monopolising consumers’ attention:

John Borthwick profiles the role of notifications as the smartphone becomes the centre of our digital lives:

“Right now we are witnessing another round of unbundling as the notification screen becomes the primary interface for mobile computing. It’s easy to get fixated with notifications as a feature — they are a feature for an app. But they are also part of this broader unbundling cycle and they are part of an architectural shift from pull to a push. It’s an interesting time.”

Steve Cheney looks at how Apple has used its expertise in microchips to carve out a competitive advantage in smartphones with potential to do the same in other market categories.

WeWork is positioning itself more as disruptive tech startup rather than traditional property company as a means of buttressing its market valuation. Nitasha Tiku takes a closer look and asks whether the company is really that different from more traditional commercial property providers:

“These slides show how easy it is to create a good-looking growth curve — not just for WeWork, but for all of its peers in the current tech climate. “You put together a model. It spits out whatever it spits out based on the inputs,” Sussman told BuzzFeed News. “I always say, ‘If you gave David Copperfield or Harry Potter Microsoft Excel, they could do even more amazing magic.’” The basis for WeWork’s five-year forecasts, he said, all rests on its assumptions. “Key metrics like membership growth, pricing, and square footage leased drive the whole model. Change those inputs and everything changes.” Input in, pivot out.”

On the topic of startups and their respective valuations, the following slide provides an interesting look at how Slack is miles ahead in terms of the value of each customer according to L2:

Having grown up (at least initially) with the printed word, it’s fascinating to see the growth of YouTube as an information channel for the under 55s according to Ofcom research:

The Pew Research Center has released figures looking at how social media usage has changed over the last 10 years. No great revelations but an interesting window into how usage has grown and how it does (or doesn’t) vary by age, gender, education and income:

Corporate taxation (or the lack thereof) continues to pop up in the headlines with Facebook apparently paying out just £4,327 in tax UK despite giving out £35m in staff bonuses according to a Guardian report. Among the tricks of the trade are the use of offshore shore bases which The Economist highlights with FDI inflows:

Using figures from the American Community Survey, the United States Census Bureau points to women overtaking men in having a bachelor degree or higher in the US (although pay equity looks much further off):

Whilst Britain’s role in Europe may be in question with talk of Brexit, English becomes increasingly dominant among languages taught in primary schools in the European Union according to the Pew Research Center:

The featured image is Dark Perimeter / Basic Primary Shapes by the Argentinian artist Elian Chali for Nuit Blanche in Brussels and published in StreetArtNews.

Thought Starters: innovation, incomes, employment and happiness

The following is a collection of articles and thought pieces highlighting interesting trends, developments and changes in the world you and I live in, with an emphasis on technology:

The Global Innovation Report as the name suggests ranks the innovation levels of various countries. The Economist recently published the following which points to Britain doing strongly:

Figures from the US Census Bureau indicate growth in jobs but no commensurate increase in median incomes as represented in the following graph from the Economic Policy Institute:

Whilst there’s been a lot of noise about the growing wealth of the top 1%, analysis by the Brookings Institute points to the relative success of the upper middle class in the US in recent years:

“While the rise in income and wealth at the very top is eye-catching, it also distracts attention from the action a little lower down the income distribution. The idea that the real divide is between ordinary members of the bottom 99 percent and the rich 1 percent is a dangerous one, since it makes it easier for those in the upper middle class to convince themselves they are in the same economic boat as the rest of America; they’re not.”

Maintaining overall income is not going to get any easier in the future due to an ageing population, with Morgan Stanley figures point to a decline in the total working population since 2005:

There’s been lots of speculation recently on the effect that technology is having on the labour market. James Bessen suggests that we’re looking at a process of displacement rather than replacement of labour with a need for a labour force that is more adept at using technology:

“While technology takes over some tasks, it also increases demand for goods and services and hence increases demand for workers performing the remaining tasks. Instead of just eliminating jobs, new jobs are also created, sometimes in different occupations.”

Eurostat figures point to where Europeans spend comparatively more (or less) of their income on proportionately. Rather surprised to find UK’s spend on alcohol and tobacco to be lower than the European average:

Marco Arment’s launch and then pulling of the Peace adblocker for iOS has led to renewed focus on the plight of the online media industry. Ben Thompson takes a look at some of the key pressures facing the industry and comes up with some recommendations if they want to be profitable.

Among the recent announcements at Apple’s Special Event on the 0th of September was the launch of the iPhone Upgrade Programme. Benedict Evans‘ takes a closer look at the initiative and how it shifts the balance of power from the mobile networks to Apple.

It’s also worth reading Benedict Evans’ piece critiquing talk of the mobile internet given that internet access via mobile devices is increasingly the norm rather than the exception

Facebook has updated its Pages offering as it looks to provide a more relevant platform for small businesses’ which includes an ecommerce offering and better design for mobile users:

Adam Piore writing for Nautilus looks at the role of human contact in making us happy and the impact that social networks are having on these relationships.

The featured image is a piece called Huemul produced by Pastel in Buenos Aires and published in StreetArtNews.

Thought Starters

The following is a collection of articles and thought pieces highlighting interesting trends and changes in the world you and I live in.

Benedict Evans looks at which organisations can really benefit from a mobile app based digital strategy:

Do you have the kind of relationship, and proposition, that people will want to engage with enough to put your icon on their phone? If the answer to this is ‘yes’, then you should have an app – if only because the app store is the way to do that that people understand, and they’ll look for you in the app store.

Nielsen figures point to 30 being the ceiling for the number of mobile apps typically used by consumers:

GlobalWebIndex figures point to Pinterest and Tumblr’s rapid growth globally, albeit off a much smaller base than the likes of Facebook:

Providing a more flattering view for Facebook are figures from the UK published by Ofcom in its Adults’ media use and attitudes Report 2015. The report also has plenty of coverage of UK consumer’s use of other media and devices:

There has been a lot of coverage in the media press on Facebook’s launch of Instant Articles. The service sees consumers access content on Facebook’s servers rather than being directed onto the publishers own platforms. This represents a further strengthening of Facebook’s position, but as Vox points out, has a certain inevitability to it.

Eugene Wei contrasts minimalist and frictionless design, suggesting that we should typically be aiming for the latter:

Minimalist design is about reducing the surface area of an experience. Frictionless design is about reducing the energy required by an experience.

Evolutionary biologist Josh Roseneau has looked at the correlations between faith groups in the USA and their attitudes towards evolution and environmental regulations:

The Longform Podcast has been a recent discovery, with journalists interviewed about the story behind the story. A recent episode profiles reporter Sarah Maslin Nir coverage of the New York nail salon industry and the brazen exploitation of its workforce. You can find Nir’s story over on the New York Times.

Well renowned journalist Seymour Hersh wrote a valuable article in the London Review of Books pointing out major inconsistencies in the United States’ account of the killing of Osama bin Laden. Unfortunately some commentators have chosen to attack the journalist rather than the story as Trevor Timm details in an account for the Columbia Journalism Review.

In an interesting interplay of film and gentrification, Nick Carr provides an account of life as a location scout in New York trying to find a quintessential New York which increasingly doesn’t exist.

Chip Rowe looks at the different design flaws in the human body and suggests some hacks to rectify them:

Evolution constructed our bodies with the biological equivalent of duct tape and lumber scraps. And the only way to refine the form (short of an asteroid strike or nuclear detonation to wipe clean the slate) is to jerry-rig the current model. “Evolution doesn’t produce perfection,” explains Alan Mann, a physical anthropologist at Princeton University. “It produces function.”

The featured image is Vegan To’ona’i by Askew One in Auckland, New Zealand and the photo was published in StreetArtNews.

Thought Starters

Content that has caught my eye recently or got me thinking. I particularly recommend Tim Urban’s article on artificial intelligence.

WeAreSocial provide their wrap up of key digital up of key digital, social and mobile statistics for 30 key global markets as well as regional overviews – a valuable reference source:

Flurry’s mobile statistics point to lifestyle & shopping as growing rapidly in consumers’ use of mobile, providing a stark contrast to the more well established mobile gaming:

Whilst global tablet penetration continues to grow, we’re seeing a drop in the phenomenal growth rates of earlier years according to eMarketer’s forecast:

Joichi Ito compares and contrasts the development of the internet with bitcoin, providing a valuable lens in which to understand the fundamentals of the cryptocurrency and how it may develop in the future.

Steven Levy looks at how Google adapted its business strategy to better accommodate an increasingly mobile driven world:

Knowledge Graph structures the world’s information in a vast database. Voice Search incorporates spoken language into Search. Google Now tells what people want to know before they ask. All three, not coincidentally, are tied to Google’s focus on mobile. Though certainly not an exhaustive list, those components — and the way they work together— have helped transform Google Search in the past three years, from a delivery system of “ten blue links” into something almost psychic: a system that doesn’t behave like a computer but an intelligent hive of knowledge that wisely interprets and satisfies your information needs. And it did it all when you weren’t looking.

Benedict Evans similarly looks at how Google adapted Android and Apple adapted iOS to changing market environment and capabilities. Whilst in some respects, their positions are closer now than they were in the past, the companies strategy are based on fundamentally different underpinnings.

Nick Bilton profiles Snapchat Stories and how it fits in to the increasingly diverse range of communication channels available to consumers and particularly teenagers and young adults. Snapchat is looking to sell the service to advertisers, big question is whether it’s asking too much for the service with commentators both for and against.

Microsoft publicly revealed their HoloLens offering, taking the concept of enhanced eyewear a stage beyond Google Glass. It’s a fascinating project although it will be interesting to see if Microsoft does a better job than Google in overcoming consumers misgivings about wearing a computer on their face. Read a first hand experience of using the eyewear over on Wired:

Tim Urban profiles the growth of artificial intelligence, profiling the transition from Artificial Narrow Intelligence to Artificial Superintelligence and the innovations that are likely to enable this:

The Verge highlights the role of British based Gamma Group International in supporting Bahraini regime through spyware enabling the surveillance and hacking of activists digital communications. Given the more insidious uses that surveillance can be put to, I’m not a fan of David Cameron’s proposal for backdoor access to digital communications and also given the damage this could do to the UK’s digital sector as covered by Cory Doctorow.

Raffi Khatchadourian looks at Affectiva’s move to digitally read consumers’ emotions through the tracking of facial expressions. Obvious implications for measuring the impact of marketing communications but it’ll be interesting to see how it gets used for other purposes.

LSE Cities has pulled together a data visualisation illustrating how much population densities vary among the world’s major cities and published in Vox.

Aaron Sankin looks at racial preferences among users of OkCupid and Tinder which points to biases among different ethnic groups, including among those who typically claim otherwise.

The featured image is mural by Nelio and Simek in Lyon.

Thought Starters

Content that has caught my eye recently or got me thinking, which includes coverage of enterprise technology, changing nature of interaction on the internet and citizen journalism among other subjects.

Recent data breaches at Sony, Target and Home Depot point to serious security issues within large enterprises but Steven Sinofsky points to the move to cloud infrastructure and other developments as addressing many of these concerns in the near future. It’s also worth reading Sinofsky’s look at trends within the workplace in 2015 for Re/code, taking a closer look at cloud and hybrid cloud solutions, email, tablets and mobile device management among other matters.

Ben Bajarin takes a closer look at the emergence of the mobile internet, pointing to its dominant role in China, with Western markets likely to follow. Ignore at your peril.

Complementing Bajarin’s analysis is Chris Dixon’s coverage of the move from a search to social centric model in what he describes as a move from a pull to a push model of the internet:

The Lending Club IPO has placed a spotlight on the emergence of peer-to-peer models within the financial sector. The Economist’s comparison of the costs of the Lending Club versus traditional channels illustrate why Lending Club and other peer-to-peer operators are seen as a disruptors:

The sharing economy has taken a lot of stick for what some critics has described as providing an unfettered form of capitalism. The Nation posits an alternative model of the sharing economy in which associated technologies enable a more collective model of business:

Serial reignited my interest in podcasts even if the show didn’t manage to maintain its early momentum. EJ Dickinson compared reporting of the case on the podcast to that on Reddit, with the latter providing a valuable indication of the value of citizen journalism.

Hannah Kuchler covers Pew Research Center’s study into the Ferguson riots, pointing to the long delay in television news’ coverage of the event when compared to social media:

A pair of Morgan Stanley analysts experiences with the much lauded GoPro point to the fact that there are likely to be limits to the success of the action sports video camera:

1) Our feats as equity research analysts provoke way fewer jaw-dropping oohs and ahhs than the world’s top motorcycle freestylers

2) it is way easier to shoot hours of raw video content (the hardware capabilities are great) than it is to create anything that is even remotely digestible

3) the video editing and creation process is incredibly laborious—it took nearly 8 hours of work to create a sub-2 minute video—even as GoPro’s Studio helped ease the process (we didn’t have to match soundtrack to video, Studio’s [software provided] templated clip lengths and transitions, while providing a general storyboard outline).

Bloomberg reports on how the American economy is becoming increasingly independent of the petroleum sector with an interactive infographic – worth a look:

The Economist profiles the emerging middle class in developing societies as more of the world’s population finds themselves emerging from poverty:

Joseph E. Stiglitz looks at the emergence of China as the pre-eminent global economic power and what this means to the U.S.

The featured image is mural by Patel in Rio San Juan, Dominican Republic and found on StreetArtNews.

Thought Starters

A mixed collection of materials looking at societal trends and the impact of technology on the way we live.

Slate looks at separatist movements in Europe in light of the recent decision by Scotland to maintain its ties with the United Kingdom:

McKinsey’s forecast for the luxury market points to the growing role of emerging economies. Luxury brands shouldn’t count on a free ride though with Chinese consumers proving less receptive to Western luxury brands than in the past according to a report in The Guardian:

In an interview with the Wall Street Journal, venture capitalist Bill Gurley has raised concerns about the ‘burn rate’ of startups and the potential risks of a tech bubble bursting. We may not see this happen in the immediate future but a correction does look increasingly inevitable.

The Financial Times profiles the emerging FinTech sector and the challenges it poses to the incumbents in the banking and financial services sector.

Bitcoin is one of the technologies that is providing a disruptive force in the financial services sector, with Fred Ehrsam from Bitcoin wallet provider Coinbase giving an introduction to the cryptocurrency:

GlobalWebIndex figures confirm the commonly held view that tablets are frequently shared whilst mobile phones are more closely associated with the individual:

Comscore research points to mobile apps taking a dominant role in the time American’s spend with their smartphones with pointers on the when where and why of app usage:

Results from Shopify points to 50.3% of traffic coming from mobile and just 49.7% from computers among customers using their eCommerce solution. Whilst this doesn’t purport to represent a statistically sound sample of all eCommerce transactions, it does provide another data point supporting the need for companies to adopt a mobile first strategy:

Code and Theory’s Dan Gardener and Mike Treff call for an approach to responsive design that goes beyond the screen size of device use, encompassing factors such as location, time of day and duration:

The social network Ello launched in March of this year but is now beginning to reach critical mass, with consumers attracted by the promise of a system that isn’t based on pervasive tracking and surveillance. That’s not to say it doesn’t have its critics with Andy Baio pointing out the funding provided by venture capital which may see its more ethical policies watered down with time.

eMarketer figures point to social media taking a growing overall figure and share of UK’s advertising spend, with Facebook dominating brand’s spend on social networks:

GlobalWebIndex figures on Instagram users doesn’t provide any great surprises with steady growth, younger audience and strong indexing among middle and higher income earners:

GlobalWebIndex also provide figures for the often overlooked Viber with 12% of the mobile audience use Viber each month, providing a valuable reminder of the diversity in the mobile messaging space.

ReadWrite looks at which countries have the fastest internet with South Korea, Japan and Hong Kong taking the top three places:

Ezekiel J. Emanuel provides a fascinating opinion piece arguing that we should be placing more emphasis on quality rather than quantity of life. Putting this into a more personal context, he stresses that we would like only palliative rather than curative care after the age of 75:

But here is a simple truth that many of us seem to resist: living too long is also a loss. It renders many of us, if not disabled, then faltering and declining, a state that may not be worse than death but is nonetheless deprived. It robs us of our creativity and ability to contribute to work, society, the world. It transforms how people experience us, relate to us, and, most important, remember us. We are no longer remembered as vibrant and engaged but as feeble, ineffectual, even pathetic.

Mark Buchanan, drawing on Jaron Lanier’s Who Owns the Future, warns of societal problems associated with the internet with the concentrations of power and the disenfranchising of large sectors of society. Another book to add to the reading list.

We’re seeing telecommuting increasingly promoted as providing flexibility to employees with the potential to better combine the demands of work and home, but it’s not a one sided coin. Lenika Cruz provides a personal account of how working from home aggravated her agoraphobia:

To be clear: Working from home didn’t cause my agoraphobia, it just enabled it. As someone who already had latent anxiety issues, I lacked incentive to prove myself wrong about all the imagined catastrophes that could occur if I were “trapped” somewhere. Telecommuting offered me the retreat I craved, but it helped to reinforce my avoidance patterns. And so the agoraphobia blossomed.

The featured image is a DALeast piece that was created as part of the Dunedin Mural Project and found on Arrested Motion.

Thought Starters

A mixed collection of materials looking at societal trends and the impact of technology on the way we live.

We’re seeing a rapid growth in some of the developing world’s major cities as rural populations migrate in search of better economic opportunities. Joel Kotkin takes a critical look at this phenomenon, pointing out that there in many cases isn’t the necessary demand needed for unskilled labour that will lift these populations out of poverty:

Here’s the difficult truth: Most emerging megacities, particularly outside of China, face bleak prospects. Emerging megacities like Kinshasa or Lima do not command important global niches. Their problems are often ignored or minimized by those who inhabit what commentator Rajiv Desai has described as “the VIP zone of cities,” where there is “reliable electric power, adequate water supply, and any sanitation at all.” Outside the zone, Desai notes, even much of the middle class have to “endure inhuman conditions” of congested, cratered roads, unreliable energy, and undrinkable water.

Research from Betsey Stevenson and Justin Wolfers points to money being able to help buy happiness, with this correlation appearing not to even tail off for more wealthy consumers:

There has been a lot of talk about disruption, particularly from Silicon Valley with commentators pointing to the threat this process poses to market incumbents. Research from Ian Hathaway and Robert Litan looks to pour some cold water on this view. Among the research’s finding are that the US is seeing a declining number of start ups which are faced with growing failure rates whilst older enterprises are taking up a growing share of the overall number of businesses:

Jamil Anderlini reports on growing property prices in China with warnings of a property bubble. This could have serious negative effects on the country’s economy. A frightening prospect given the size of the country’s population and economy and the role on effect for the rest of the world:

Benedict Evans looks at the impact that mobile is likely to have on the World’s population, with its impact reaching well beyond the developed world consumers associated with the PC driven internet:

There’s been a fair bit of noise recently about the declining role of the tablet with lacklustre sales and phablets arguably providing a good enough solution for many consumers. In response, Walt Mossberg jumps to the tablets defence, arguing that there are enough use cases to ensure that the format will see continuing success in the coming years:

I believed then, and now, that the success of the iPad depended not on whether it would wholly replace the laptop, but on whether it could be the best, or most convenient, computer in enough common scenarios for which the laptop (and, to a lesser extent, the smartphone) had been the go-to choice.

Android continues to be the dominant mobile operating system among global consumers market share. Despite this, Semil Shah argues that the development of an Android mobile app should run a distant second for the majority of startup businesses:

The common wisdom used to be iOS first, Android second — but I think it needs to be amended right now to the following: “With the caveat there may be a small handful of apps which need to be on Android early, mobile startups should be iOS first (of course) and resist the urge to make Android second too soon.” For a product early in its life cycle, the return on investment often can’t be justified.

Pew Research’s work points to consumers as being less willing to discuss serious issues via social media when compared to other social channels leading to what they’ve dubbed the ‘Spiral of Silence.’

Competition is hotting up in the ride sharing business with Uber recruiting drivers from its competitor Lyft – a not unusual practice in a competitive market. What Farhad Manjoo points out is that despite the best effortsof Uber and Lyft, there’s little in the way of differentiation between the two which face serious risk of commodification.

The Atlantic profiles Google’s experiments with drone delivery suggesting that Amazon’s well publicised forays into this area weren’t simply a publicity stunt. Whilst the technology is interesting, what I found most interesting was the argument that this would enable a move towards a more access based society

Those ideas, in turn, became key planks in the original conception of the “sharing economy,” imagined as one in which the world could make much less stuff because efficient, digital logistics would let each asset be used by more people.

“It would help move us from an ownership society to an access society. We would have more of a community feel to the things in our lives,” Teller preached.

In the ‘something to look forward to’ basket is Juno director Jason Reitman’s Men, Women and Children which looks like taking a less than flattering look at the role of technology on the way we live our lives.

The featured image at the top of the page is a piece by by Paulo Arraiano in Djerba, Tunisia and found on StreetArtNews.

Messages That Resonate

This is part of an irregular series of blog posts looking at marketing and digital communications which have caught my attention. This will complement Thought Starters which will look more at trends, strategies and ideas.

Guinness has launched a new brand campaign using Kanye West’s Black Skinhead, looking to cement the brand’s strong presence in Africa. It’s an interesting celebration of black culture for a brand that is closely associated with Ireland in the rest of the world.

Gap’s latest campaign is imploring consumers to ‘Dress Normal’ as the brand looks to align itself with normcore whereby people look to blend in rather than stand out.

Newcastle Brown Ale is asking consumers to send in their ‘mediocre’ photos in an interesting spin on user generated content that continues with the brand’s cheeky tone of voice.

A mixture of strong gameplay and fond childhood memories of petanque has made Swag 2014 curiously addictive. You don’t need an elaborate virtual environments to create compelling gaming experiences.

Greggs faced a public relations crisis when a derogatory image turned up on Google’s search results for the brand. Digiday profiles how some nimble footwork from the brand turned around a negative situation and ultimately shone the brand in a positive light.

Instagram launched Hyperlapse over the course of the last week providing consumers with the opportunity to create tracking shots and fast time lapse videos for iPhone . Adweek profiles how brands including Bud Light, Burton, Mercedes-Benz and Mountain Dew have responded quickly to this new opportunity.

Twitter is enabling increasingly rich interactions for consumers and brands via the social media platform with Acura’s car configurator probably the most advanced yet. An interesting case of a brand transporting itself to where consumers although would love to see what the engagement levels are for the campaign.

The eyes dominate how consumers experience digital environments, so it’s interesting to see brands using other senses to engage with consumers.

GE has commissioned electronic musician Matthew Dear to create music using sounds from GE’s research centres from around the world which is downloadable from Soundcloud.

IBM on the other hand has commissioned musician James Murphy to convert data from tennis matches at the US Open into ‘music’, creating somewhat more random output.

Muji is looking to help consumers relax in a seemingly ever accelerating world with a mobile app (Android and iOS) incorporating audio recordings of nature. A simple idea that ties in nicely with Muji’s uncluttered brand aesthetic.

Amplifon is looking to enrich Google’s Street View offering with a sound framework to enable sounds in 3D to be embedded into Google’s mapping offering.

Zach Hamed provides a valuable comparison between Citymapper and Google Maps, pointing out how the former provides a better experience in many use cases with a series of short videos and animated GIFs. Another valuable lesson in the importance of understanding the consumer and aligning your user experience around the relevant insights.

The Cronulla Riots in Sydney marked a sad day for Australia with racially motivated riots over a series of nights. Almost 10 years later Australian television channel SBS reflects back on the events with an interactive documentary. Powerful and rather disheartening viewing.

There has been a lot of talk about how digital tools are enabling the sharing economy but Pumpipumpe has taken a distinctly analog approach. People are encouraged to put stickers on their mailbox letting neighbours know what household goods they’re willing to lend their neighbours. A simple solution to a simple problem.

The featured image at the top of the page is a piece by Pejac in Paris and found on StreetArtNews.

Enjoy this blog? Please spread the word