Messages that resonate

This is part of an irregular series of blog posts looking at marketing communications which have caught my attention. This will complement Thought Starters which will look more at trends, strategies and ideas.

Dick’s Sporting Goods has launched a look book to promote their running offering,  bringing together interactive video with ecommerce in a visually appealing microsite.

Dick's Sporting Goods

Schipol Airport is using an Instagram game to encourage users to fly more from the Dutch airport. The game asks users to identify destinations using user generated photos filtered by location and hashtag from the Instagram API. Users can ask for hints which include local time, flight duration if departing from Schiphol and a list of airlines that fly there. More information over at DigiDay.

Schipol Airport Instagram

Mercedes-Benz has launched a campaign in the Netherlands aimed at connecting its brand with hard working van drivers. The microsite uses a computer’s webcam to detects blisters, calluses and bruised thumbs in consumers’ hands which are then used to access the discount given to potential customers. A good use of a computer’s ‘eyes’ in a new way.

Mercedes BenzTeleport is a new startup which has recently launched that aims to help individuals relocate to where they can get the best quality of life. Whilst the exact details of the company’s offerings remain to be seen, the company’s website provides enough information and interactivity to leave users intrigued.

Teleport Effective example of branded content is the U.S. Air Force talking about how they would deal with Godzilla, capitalising on the publicity for Warner Brother’s latest blockbuster.  See the video over at BuzzFeed.

Coca-Cola attempts to bolster its green credentials in China with 2ndLives.  This sees the company providing a line of 16 caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener among others.

Another case of rethinking product packaging is Chipotle giving consumers something to read when chowing down on their burritos. Commissioned authors include Toni Morrison, Malcolm Gladwell and Sarah Silverman among others with materials also available through the Cultivating Thought microsite.

Sometimes the simple ideas are still the most effective. Here Milan based art director Marco Sodano reinterprets Michelangelo’s Mona Lisa. You can find more examples of great artworks reinterpreted in a Lego style over at The Inspiration Room.

lego-mona-lisaLet me know in the comments field if there’s any creative work that has caught your eye lately.

The featured image is a piece by Polish due Etam Cru in Italy for the Memoire Urbane festival and found on StreetArtNews.