Thought starters: content that has got me thinking 9

In Carlos Paz, Argentina

The following provides a roundup of some of the articles, thought pieces and content which have got me thinking recently.

Organisational intranets are too often where content goes to die. SmallWorlders look at how to get colleagues interacting more with their organisational intranets.

The Atlantic looks at the difficulties in choosing metrics that give a true representation of website traffic – no one measure is going to provide a cure-all.

Russell Holly gives his verdict on Google Glass – good but there’s still plenty of room for improvement.

The rapid growth of the mobile based social network Secret (currently iOS only) has seen a growing interest in user anonymity online. Wired and PandoDaily profile Secret and the the anonymous trend (and Secret’s pseudo anonymity) whilst Chris Poole and Sam Altman give arguments for and against anonymity.

Secret

Wired profiles Amazon’s Flow mobile app which uses image recognition to reduces the hurdle to purchase for mobile users.

The New Yorker takes an extended look at Amazon’s effects on the book industry for consumers and for the publishing sector.

Maserati’s Superbowl television advertisement didn’t exactly send a stampede of customers in the direction of their local Maserati dealerships. Advertising Age has done an interesting analysis on what else Maserati could otherwise have bought with their media budget.

Bitcoin payment solutions are looking less and less like science fiction, so it’s valuable to hear from an ecommerce retailer about their experiences in using the alternative currency.

McKinsey reviews the growth in mass customisation which has been given a boost by various technological innovations and is allowing companies to better engage with their audiences.

Europe’s stalled economic performance has prompted a lot of hand wringing, with the region often criticised for its lack of innovation. INSEAD’s Bruce Lanvin puts this idea under the microscope and provides a rather different conclusion.

Featured image comes from French artist Nelio.

 

10 comments

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      This would probably be a good place to start

      http://mashable.com/2013/06/11/wordpress-how-to/

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