Fundamental technology, artificial intelligence, blockchain, social media and the music industry

Find some of the stories that have caught my eye over the last fews weeks below reflecting current events and wider trends and changes:

Digits to Dollars looks at the challenges in launching a fundamental technology as opposed to those for which there’s already a proven market:

One of the hardest problems faced by such companies is that not only do they lack for customers, they lack for partners. Typically, they need a whole ecosystem of partners and developers to make their technology viable. For a start-up this often translates into a vast amount of time spent doing custom work and educating partners. These other parties are always larger which means they are going to make the start-up jump through hoops. Every start-up faces this when selling to enterprises, but here the challenged is doubled. Just to get to a working product means working with large, hard-to-work-with partners and only then selling to large, hard-to-work-with customers.

For all the talk of the machines are coming to get you, there are some interesting examples of where artifical intelligence falls short including GPT-3’s pick up lines and OpenAI’s image recognition tool being fooled by text.

It has been interesting watching the growing environmental criticisms of proof of work as a foundation for consensus in blockchain technologies. Whilst advocates have pointed to the option of using renewable energy, this is arguably simply displacing consumption from arguably more productive economic activities. As Noah Smith comments:

This spiraling resource consumption indicates a basic weakness in the technology that supports Bitcoin. For most financial assets, like gold, the cost of storage doesn’t go up much as the price goes up; it’s just about as easy to guard the world’s gold at $2,000 an ounce as at $200 an ounce. And for most currencies, transactions are super cheap. Because people already trust banks and the government, these centralized institutions can handle massive amounts of transactions with near-costless efficiency. Bitcoin’s decentralized trust, in contrast, keeps getting more expensive as Bitcoin gets more valuable.

You can tell Facebook is in damage control mode when it’s advertising for internet regulations on high profile podcasts. Another facet of Facebook’s attempt to control the narrative is its launch of an Oversight Board although it’s not without its criticisms as Pema Levy reports:

“What I worry is going to happen here is that there’s this kind of theater around the board’s decision that is entrenching the notion that it’s the content moderation decision that matters,” says Jameel Jaffer, executive director of the Knight First Amendment Institute at Columbia University. “It’s much, much less important than all these design decisions”—algorithms that sort people into filter bubbles and amplify hate, for example—”that Facebook isn’t talking about, that Facebook doesn’t want anyone to talk about. And that Facebook will never turn over to the board, because those design decisions are what ultimately determine whether Facebook makes money or not.” 

Lee Vinsel provides a rather different framing of the power of social media, not exactly excusing them but warning against making them out to be worse than they are:

To be clear, I am NOT saying that there’s nothing to worry about or study when it comes to how social media use shapes behavior. There are many things to be concerned about and try to better understand, including misinformation, radicalization, the formation of mobs through online platforms, and more. There are also plenty of reasons to question Facebook’s, Google’s, and other firms’ monopolistic powers and potentially even to break them up. But none of these problems or our criticisms of them have anything to do with social media companies being able to control our minds.

Therapy on demand sounds like a dream come true. Molly Fischer’s look into the growth of startups therapy providing therapy online provides a much more mixed picture with providers struggling to meet demand and concerns about the quality of care:

But chatbots and mood scores aren’t generally what people are imagining when they say, for example, that their ex needs therapy. “Therapy” here conjures an intervention to fix the personality and save the soul. Different people want different things from therapy. They want to break bad habits, work through trauma, vent about their boss, their boyfriend, their mom. They want to feel better (always easier said than done). They want someone to talk to, and they want some tools. When I resumed seeing my longtime therapist over video, I wanted her to tell me whether the problem was my brain or the pandemic — I needed someone I trusted to judge the situation. That is to say, I wasn’t sure what I needed, but I wanted the help of someone who knew better. And this — expert counsel in the palm of your hand — is what the high end of an emerging class of therapy apps claims to deliver.

Mark Leopold drawing on his research into the life of Idi Amin points to benefits of political buffoonery with obvious parallels with some of our contemporary politicians:

1) It leads opponents to underestimate the ability and intelligence of the buffoon.

2) It provides deniability— “it was only a joke.”

3) It appeals to core supporters (many Africans loved Amin’s teasing of the former colonial masters).

4) It serves as a distraction from the more serious, perhaps frightening or incompetent, actions of the leader, what we now call the “dead cat” tactic.

5) It leads to ambiguity (was it a joke or not?), producing confusion and uncertainty about how to respond.

Musicians are one of the parts of society most hurt by the coronavirus pandemic and will be among the last to see a return to “normal.” David Dayen in his look at the music market points to musicians as being increasingly powerless particularly in the US where they are at the mercy of a consolidated network of distributors, venues and ticketsellers:

This has severed the traditional relationship between musicians and commerce. Artists used to rely on labels, and while that could get antagonistic, the labels still needed hit music to stay alive. “Apple stepped in, if they abandoned music tomorrow, it wouldn’t change their bottom line,” said Damon Krukowski. “They’re not a music company, Spotify is not a music company, YouTube is not a music company. None of them need me, but I need them. That is unsustainable for music.”

A recent addition to my podcast feed is Aubrey Gordon and Michael Hobbes’s Maintenance Phase. It describes itself as “debunking the junk science behind health fads, wellness scams and nonsensical nutrition advice” and is great for reframing issues of body image.

Providing a good complement to the podcast is the Shimano sponsored film All Bodies on Bikes. The video follows Kailey Kornhauser and Marley Blonsky, a couple of self described fat women on their two wheeled adventure. It provides a refreshing look at an activity that all too often fetishes suffering rather than having fun.

Cover photo is Walala Parade by designed by Camille Walala in Leyton. You can find more photos here

Thought Starters: Content that has got me thinking 4

Gehry's Children #9 by Andrew Prokos

In the space of two days this week, we saw the launch of Instagram Direct and Twitter’s enabling the inclusion of photos in direct messages. This can be seen as their response to the encroaching presence of mobile messaging services by upgrading their one to one communications.

Social Communications Map Stratechery
Social Communications Map Stratechery

Ben Thompson also looks at the importance of being one of Apple’s featured apps and the growing importance of marketing in the app economy, with more than million now available in the App Store now.

Xiaomi Hugo Barra talks through some of the more interesting innovations in the mobile and ecommerce sector in China.

Having a mobile optimised website is only going to grow in importance as Google factors in load times for mobile devices in the ranking of its search results according as reported in Econsultancy.

Eurostat figures point to the European countries where social networks are more popular, with UK coming out near the front.

The MIT Technology Review has an interesting infographic which points to Twitter’s multicultural profile and the countries where it has the largest presence.

Gmail has traditionally has traditionally required users to enable images when viewing their emails as a means of protecting their privacy. This is about to change as Google caches images within consumers’ emails which prevents the tracking of emails beyond the first opening and their location according to Econsultancy.

We Are Social look at strategies for how to deal with social media when things don’t go quite to plan for organisations and their brands.

Keep Calm and Deal With It, We Are Social
Keep Calm and Deal With It, We Are Social

We Are Social along with Tablexi have also looked at where to employ responsive design as opposed to native apps. Definitely a case of judging situations on a case by case basis.

Wired looks at the array of mobile interactions offered by Apple’s iBeacons, enables richer location based services and bringing Bluetooth to fore. We just need to ensure that brands use this mode responsibly or we’ll see consumers shutting closing off this new channel.

It’s that time of year where we have commentators looking backwards at the year that’s been and forward to the year that is coming. Contagious provides one of the better year reviews with case studies on a range of interesting innovations from around the globe thoughtfully curated.

Most Contagious 2013, Contagious
Most Contagious 2013, Contagious

For a more forward looking guide, you might want to try Carat’s 10 Trends for 2014, which looks at smart devices, push notifications, bluetooth beacons, frictionless payments, location & local, deliveries and health & wellbeing among others. Then again, if this is all proving too much, you can turn to Soap for a more light hearted approach.

New Republic looks at the disruptive effect that Netflix is having on mass culture, creating smaller but potentially more passionate communities of interest.

Community lost can be community gained, and as mass culture weakens, it creates openings for the cohorts that can otherwise get crowded out. When you meet someone with the same particular passions and sensibility, the sense of connection can be profound. Smaller communities of fans, forged from shared perspectives, offer a more genuine sense of belonging than a national identity born of geographical happenstance.

The article also makes the valid point that mass culture only really arrived with television in the mid to late 20th century and its decline shouldn’t be seen as the threat that some people would have us believe.

Image recognition technology keeps on getting smarter with recent advances enabling software to identify consumers cultural affiliations by their style of dress (raver or rockabilly). This will enable further targeting opportunities based on the images and videos consumers share.

Computers Can Now Automatically Stereotype 'Hipsters' and 'Bikers', The Atlantic
Computers Can Now Automatically Stereotype ‘Hipsters’ and ‘Bikers’, The Atlantic

Counter Notions looks at how digital automation is encroaching into print journalism as computers are able to write standardised copy. Whilst the likes of Jeremy Paxman might not have anything to worry about, it is likely to impact on the demand for more basic journalistic roles.

Can robots write sports previews? CounterNotions
Can robots write sports previews? CounterNotions

It is apparently the season of goodwill and design agency Raw have developed Let’s Talk Turkey to get us all to consider the fall guy for many of our Christmas dinners. The site provides simple graphics to explain how turkey came to dominate our Christmas meals and the poor conditions that many turkeys face before landing on our plates.

Let's Talk Turkey
Let’s Talk Turkey