Pinterest is definitely designed as a recreational tool with categories (animals and pets; hair and beauty; health and fitness etc) that are more passion than profession. That shouldn’t preclude Pinterest’s use within workplace type settings where you’re looking to create relatively unstructured collections of visual materials where text driven tools such as Delicious and Pinboard may well fall short.
The use of the Pin It Button for Chrome makes it relatively easy to grab images and videos (Youtube or Vimeo) straight from a webpage.
Users also have the option of creating private boards, keeping resources out of the prying eyes of competitors. You just need to remember that you can make a private board public but not the other way around.
Pinterest definitely has some limitations. Unlike with resources like Pinboard or Delicious, you place resources on boards individually rather than tagging them, making it more laborious for resource that have different aspects to them. An example would be a visual which showed mobile commerce usage on WeChat in China.
I might consider adding the resource to boards for WeChat; mobilecommerce and Mobile Messaging but the workflow means that you have to go through the add process for each board rather than simply adding it to three boards in one simple flow.
Similarly when retrieving materials, you’re limited to digging around in each of the folders rather than performing one search limiting by multiple aspects (eg WeChat and Mobile Commerce).
That being said, it’s still a great tool for pulling together photos, graphs, infographics, videos and other visual material.
Below you’ll find a small selection of some of the boards that I’ve pulled together which might give you some clues as to how you might get some value from using the service:
Technologies & Tech Trends
360 Video; Ad Blocking; Augmented Reality ; Blockchain, Bitcoin and Cryptocurrencies; Device Usage & Ownership; Drones & UAVs; Ecommerce; Internet of Things; Mobile Ecosystem; Mobile Commerce; Mobile Internet; Mobile Messaging; Mobile & Tablet Apps; Mobile Payments; Online Video; Online Video Campaigns; PCs & Laptops; Quantified Self; Robotics & Employment Automation; Smart Home; Smart Watches; Startups & Venture Capital; Tablets; Television
Marketing & Media
Content Marketing; Experiential Campaigns; Facebook & Facebook Based Campaigns; Instagram and Instagram Based Campaigns; Media Landscape; Mobile Messaging Based Campaigns; Online Video Campaigns; Pinterest & Pinterest Based Campaigns; Search & Search Marketing; Tumblr & Tumblr Based Campaigns; Twitter & Twitter Based Campaigns;
The Big Hitters
Markets that Matter
Some Personal Favourites
Good lucky and happy pinning.