Pinterest as professional companion

Pinterest is definitely designed as a recreational tool with categories (animals and pets; hair and beauty; health and fitness etc) that are more passion than profession. That shouldn’t preclude Pinterest’s use within workplace type settings where you’re looking to create relatively unstructured collections of visual materials where text driven tools such as Delicious and Pinboard may well fall short.

The use of the Pin It Button for Chrome makes it relatively easy to grab images and videos (Youtube or Vimeo) straight from a webpage.

Pin It Button

Users also have the option of creating private boards, keeping resources out of the prying eyes of competitors. You just need to remember that you can make a private board public but not the other way around.

Pinterest definitely has some limitations. Unlike with resources like Pinboard or Delicious, you place resources on boards individually rather than tagging them, making it more laborious for resource that have different aspects to them. An example would be a visual which showed mobile commerce usage on WeChat in China.

I might consider adding the resource to boards for WeChat; mobilecommerce and Mobile Messaging but the workflow means that you have to go through the add process for each board rather than simply adding it to three boards in one simple flow.

Similarly when retrieving materials, you’re limited to digging around in each of the folders rather than performing one search limiting by multiple aspects (eg WeChat and Mobile Commerce).

That being said, it’s still a great tool for pulling together photos, graphs, infographics, videos and other visual material.

Below you’ll find a small selection of some of the boards that I’ve pulled together which might give you some clues as to how you might get some value from using the service:

Technologies & Tech Trends

360 Video; Ad BlockingAugmented Reality ; Blockchain, Bitcoin and Cryptocurrencies; Device Usage & OwnershipDrones & UAVsEcommerce; Internet of Things; Mobile Ecosystem;  Mobile Commerce; Mobile InternetMobile Messaging;  Mobile & Tablet AppsMobile Payments; Online VideoOnline Video CampaignsPCs & LaptopsQuantified Self; Robotics & Employment AutomationSmart HomeSmart WatchesStartups & Venture CapitalTablets; Television

Marketing & Media

Content Marketing; Experiential CampaignsFacebook & Facebook Based CampaignsInstagram and Instagram Based Campaigns; Media LandscapeMobile Messaging Based Campaigns; Online Video Campaigns;  Pinterest & Pinterest Based Campaigns; Search & Search Marketing; Tumblr & Tumblr Based Campaigns; Twitter & Twitter Based Campaigns;

The Big Hitters

Alphabet & GoogleAmazon; Apple; NetflixUber;

Markets that Matter

China; India;


Families & ParentingTeenagersYoung Adults;

Important Issues

Climate Change;  Economy & Wealth; EmploymentGlobalisationMigration & Refugees; Work, Incomes & Inequality

Some Personal Favourites

Classic Cycle Posters & Illustration; Classic CyclingCycle Touring & Bikepacking; Cycling Art & IllustrationRuin Porn & Urban Exploration; Street Art

Good lucky and happy pinning.

The featured image is a Noneck mural in Yogyakarta, Indonesia published in Ekosystem.

Pinboard, Twitter, Pinterest and Comments

This is a quick update to earlier postings looking at My Digital Footprint.


I have been using Delicious for some years now and as with any service, you get what you pay for. Given the service is free, this now means the appearance of advertising and unfortunately more sluggish performance (having 11,000 links probably doesn’t help).

A recent article by Ethan Zuckerman again brought Pinboard to my attention which for a one off fee of around $10 promises to provide a similar service to Delicious but with faster performance and without the advertising.

If you’re looking for a fully featured service like Evernote with the ability to collect ideas and annotate webpages , Pinboard probably won’t be for you. On the other hand if you’re looking for a simple user friendly tool to collect and index online articles and resources, you may well find it fits the bill. If you’re keen to find out more, I’d suggest you read Federico Viticci’s review over at MacStories .

You can follow my own ever expanding collection of resources here, with the material collected reflecting my interests and the tags reflecting my own idiosyncrasies.


If you’re looking for more regular updates on material that’s similar to the blog’s content, try following me on Twitter at @gusjmacdonald.


I may not fit the profile of the average Pinterest user, but I do find it’s a valuable resource for collecting more visual materials.

On my Pinterest account, you’ll find collections of boards around different digital tools and strategies (eg location based marketing), technological and consumer trends (eg device usage and ownership), sectoral information (eg retail) as well as various boards where there’s a personal interest (eg cargo bikes). Feel free to have a browse and follow any boards that interest you.


The final area I wanted to remark on is the growing torrent of comments I am now facing with the blog. Many of these are more than warmly received but a significant proportion are spam. For the moment I’m letting the current situation continue as is but I may well find myself changing this situation if the time associated with managing comments (rather than writing) continues to increase.

This isn’t something I take lightly as one of the characteristics I really appreciate about the web is the ability to foster communications between author and audience. Watch this space…

The featured image is The Golden Fish by Aleksey Batis in Chelyabinsk, Russia and found on Ekosystem.

My Digital Footprint: Delicious

Haven by Rebecca Rothfus

I figured it would be worth talking about my digital footprint, some of which relates closely to the content of  this blog and other elements which are more personal.

My Delicious account is something I’ve been using for the last three or four years as a means of collecting material which I figure I might be able to ‘recycle’ at a later date – important when you don’t have a photographic memory and follow a broad range of information sources.

Delicious’ use of tags provides a non hierarchical means of mapping and retrieving content. An example would be if I’m looking for content relating to mobile internet in the UK, I would try the following which brings up the intersection of contents from the mobileinternet and UK tags.,uk

The use of a Chrome extension makes it relatively painless to add content straight from the browser without cutting and pasting, although the plugin typically won’t be able to grab titles from pdfs.

In terms of the indexed content, there’s strong coverage of digital, social and mobile media, marketing and collaboration. You will also find content relating to cycling which is a personal passion of mine.

Most content should be tagged with year, publication (where relevent) and if you’re looking more for examples rather than discussion, you might want to try the creativeshowcase (examples of) tag.

An example of this in action is the indexing of the following from Mashable

Title: Tweet a Selfie to See Your Smart Car Doppelganger

Tags: SmartCar, Twitter, selfies, #smartwrapme, automotive, creativeshowcase, Mashable, 2013

Delicious created an annual report for 2013 for me which can be found here.