Thought Starters: the outlook for the global and the Chinese economy, India’s middle class, the growing importance of migration and publishing in the digital age

Thought Starters provides me with a chance to look through articles, research and opinion pieces, highlighting interesting trends, developments and changes in the world you and I live in. This edition looks at forecasts for the year ahead, China’s economy and India’s middle class, migration’s growing role in contemporary societies, publishing in the digital age and lots more.

The Economist has published its forecast for the global economy which sees a further shift in momentum from emerging to developed markets, although India, China and Indonesia are seen as top performers:

Emerging markets losing their grips

Malcolm Scott takes a closer look at the slowdown in China’s economy, suggesting that it’s not nearly as significant as some of the more vociferous critics are suggesting:

China's slowdown in context

India as The Economist’s figures above suggest, is one of the powerhouses of the global economy and the country’s growing middle class is seen as providing enormous opportunities for local and international brands. The problem is there are wide variations in estimates of India’s middle class depending on the spending power you apportion to the Indian rupee as the Research Unit for Political Economy shows:

Some estimates of India's middle class

The Wall Street Journal in its profile of demographic trends has taken a closer look at the globe’s growing migrant population. Kim Mackrael and Charles Forelle in their broader analysis of immigration contrast Canada’s more assimilationist and economically driven policies with those of Europe. Whilst I’d argue that Europe is currently in a very different position to Canada due to its proximity to Syria, it does provide some valuable pointers as the continent faces an ageing population:

A growing migrant pool

Angus Hervey provides an important reminder that for many important human development indicators things are on the up (although this is certainly no argument for complacency). Among the indicators he points to are reductions in poverty, malnutrition, polio, infant mortality and AIDS deaths and improvements in universal education, internet access and financial inclusion:

Global poverty has reached a record low

Felix Salmon looks at the maturing of the fintech sector as it  focuses on providing tangible improvements on services offered rather than rhetoric about turning the financial sector upside down:

The problems such fintech companies are trying to solve aren’t the type that can be tackled by a few hyperactive coders in a garage. Rather, they require dozens of different skillsets, not to mention the ability to manage them all. In that sense, the startups are becoming much more like the banks they’re seeking to disrupt. That’s Lunn’s Great Convergence. No one believes the banks are going to solve these problems. The trillion-dollar question is, can the fintech companies do something important and socially useful before they, like the banks, become bogged down in regulation and bureaucracy.

Om Malik reports on how the movement towards a software enabled world has moved a lot of business categories into a winner takes all market (eg Amazon, Uber, Google). It’s also worth adding that innovations in technology and business strategy can see even these advantages quickly fall over time if management aren’t vigilant:

This loop of algorithms, infrastructure, and data is potent. Add what are called network effects to the mix, and you start to see virtual monopolies emerge almost overnight. A network effect occurs when the value of a product or service goes up with the number of people using it. The Ethernet inventor Bob Metcalfe called it Metcalfe’s Law. Telephone services, eBay, and Skype are good examples of the network effects at work. The more people who are on Skype, the more people you can call, and thus the more likely it is that someone will join.

While physical book sales in the US are on the up according to Nielsen BookScan figures, ebooks are heading in the opposite direction with a consolidation around the Kindle and Kobo platforms according to Michael Kozlowski’s report:

In a few short years most digital bookstores will be out of business and Amazon and Kobo will likely be the only players left standing.  The only digital bookstores that will survive will be companies offering both hardware/software solutions to encapsulate people into their walled gardens.  The destruction of the digital book market has already been set in motion and nothing will stop from the industry from collapsing.

In 2013 Amazon created a media storm by announcing they were working on drone delivery with commentators debating whether this was a real story or a public relations stunt. Two years on and the pathway to drone delivery looks clearer. Dan Wang looks at where drone logistics have proven successful and where we’re likely to see it make real inroads in the near future:

Amazon Drones vs Current Delivery Options

As we start a new year we’re seeing various commentators giving their prognosis for the year ahead. Fred Wilson and Bob O’Donnell make good starting points.

Finally, it’s worth watching Extra Credit’s review of China’s Sesame Credit which has seen the Chinese Government collaborate with Tencent and Alibaba on gamifying good behaviour by Chinese citizens. A case of Nudge theory heading in a distinctly dystopian direction:

The featured image is an INTI mural from the Artesano Project in Nagua, Dominican Republic.

THOUGHT STARTERS: CONTENT THAT HAS GOT ME THINKING 13

There’s been a fair amount of coverage over the last week looking at the mobile web/mobile app divide.  Matt Gemmell provides four different classifications of mobile apps running from web apps (explicitly running in a general-purpose browser) through to fully native classifications (without an HTML/CSS user interface). He goes on to look at the pros and cons of the different options.

What really kicked things off though was Flurry’s release of statistics which point to mobile apps taking a greater share of the time Americans spend on their mobile phones.

Apps Continue to Dominate the Mobile Web

Microsoft has released an infographic which give you an idea of the mobile browser and app split as well as giving an indication of which of the major Western countries are heavier users of their smartphones.

Time Spent Using Phones Online Per Month

Chris Dixon has used Flurry’s figures to raise concerns about the trend as signalling a move away from a more open web, with Apple’s App Store and Google’s Play Store acting as potential gatekeepers.

Steve Schlafman looks at the ‘Uberification of the US service economy’ as startups deliver app based business models that bring together discovery, order, payment, fulfillment and confirmation in a closed loop.

On-Demand Mobile Services

Benedict Evans looks at the rapidly evolving mobile environment, pointing to the issues of discovery and identity as areas that we are still looking for solutions to evolve and/or mature.

A less mobile centric picture of the online landscape in the UK is provided by the following infographic, again from Microsoft.

Where the UK Spends Its Time OnlineBoth Forrester and We Are Social are giving a plug for the sometimes neglected Google+ as part of brand’s social strategy.  Engagement levels are good, even if the user population is dwarfed by that of Facebook.

Mobile will drive growth in media usage worldwide, with television and PC based internet access showing respectable increases, with print advertising being the major loser according to ZenithOptimedia’s forecast for global media quoted in Econsultancy.

Contribution to global growth in adspend by medium 20132016

The release of the Amazon Dash is a great example of Amazon’s continuing quest to reduce consumers’ barriers to purchase.

The world is seeing increases in inequality in income and wealth with Occupy Wall Street’s drawing attention to the top 1%. Priceonomics looks more closely at the figures and finds that it’s the top .01% that are really taking the cake.

Top wealth shares decomposing the top 1%The featured image is by eko