This is part of an irregular series of blog posts looking at marketing and digital communications which have caught my attention. This will complement Thought Starters which will look more at trends, strategies and ideas.
Guinness has launched a new brand campaign using Kanye West’s Black Skinhead, looking to cement the brand’s strong presence in Africa. It’s an interesting celebration of black culture for a brand that is closely associated with Ireland in the rest of the world.
Newcastle Brown Ale is asking consumers to send in their ‘mediocre’ photos in an interesting spin on user generated content that continues with the brand’s cheeky tone of voice.
A mixture of strong gameplay and fond childhood memories of petanque has made Swag 2014 curiously addictive. You don’t need an elaborate virtual environments to create compelling gaming experiences.
Greggs faced a public relations crisis when a derogatory image turned up on Google’s search results for the brand. Digiday profiles how some nimble footwork from the brand turned around a negative situation and ultimately shone the brand in a positive light.
Instagram launched Hyperlapse over the course of the last week providing consumers with the opportunity to create tracking shots and fast time lapse videos for iPhone . Adweek profiles how brands including Bud Light, Burton, Mercedes-Benz and Mountain Dew have responded quickly to this new opportunity.
Twitter is enabling increasingly rich interactions for consumers and brands via the social media platform with Acura’s car configurator probably the most advanced yet. An interesting case of a brand transporting itself to where consumers although would love to see what the engagement levels are for the campaign.
The eyes dominate how consumers experience digital environments, so it’s interesting to see brands using other senses to engage with consumers.
GE has commissioned electronic musician Matthew Dear to create music using sounds from GE’s research centres from around the world which is downloadable from Soundcloud.
IBM on the other hand has commissioned musician James Murphy to convert data from tennis matches at the US Open into ‘music’, creating somewhat more random output.
Muji is looking to help consumers relax in a seemingly ever accelerating world with a mobile app (Android and iOS) incorporating audio recordings of nature. A simple idea that ties in nicely with Muji’s uncluttered brand aesthetic.
Zach Hamed provides a valuable comparison between Citymapper and Google Maps, pointing out how the former provides a better experience in many use cases with a series of short videos and animated GIFs. Another valuable lesson in the importance of understanding the consumer and aligning your user experience around the relevant insights.
The Cronulla Riots in Sydney marked a sad day for Australia with racially motivated riots over a series of nights. Almost 10 years later Australian television channel SBS reflects back on the events with an interactive documentary. Powerful and rather disheartening viewing.
There has been a lot of talk about how digital tools are enabling the sharing economy but Pumpipumpe has taken a distinctly analog approach. People are encouraged to put stickers on their mailbox letting neighbours know what household goods they’re willing to lend their neighbours. A simple solution to a simple problem.