Messages that resonate

This is part of an irregular series of blog posts looking at marketing communications which have caught my attention. This will complement Thought Starters which will look more at trends, strategies and ideas.

Bose’s Scene Unseen series of short documentaries shines a light on musical scenes in unexpected corners. A great use of branded content to tell engaging stories to relevant audiences.

Chrome Experiment’s has launched a couple of eye catching experiments. The first follows the ISEE-3 space exploration satellite. You don’t need to be a fan of space travel to appreciate the site’s visuals using WebGL.

The second Chome Experiment piece provides a visual companion to music from John Cale in collaboration with architect Liam Young and Field.io in an interactive music video. The YouTube link below should give you a taste of what to expect but you’re best to experience the site directly.

Google’s Cultural Institute has created a website bringing together street art from around the world. As you’d expect from Google, content is accessible by location and artist drawing on a mixture of photos and videos from collections from around the world.

Street Art Project

Heineken has created a new tool using Twitter that aims to provide consumers with recommendations for restaurants, cafés and bars based on their location drawing on social media activity including tweets, check-ins and photos across Twitter, Instagram and Foursquare. Consumers simply tweet @wherenext and their location to Twitter and it will get back to you with a response. More information over at The Drum.

WhereNext

Orangina have launched a new responsive website providing users with a friendly and uncluttered user experience.  Simple but effective.Orangina

Anad Sharma provides his own take on the quantified self tracking his own activities through data visualisations and well designed website.

April Zero

More interesting data visualisations, this time looking at life in the day of a New York taxi cab. A case of statistics and data brought to life.

NYC Taxis

The Universal Typeface Experiment looks to compare people’s handwriting from around the world. Using user submitted handwriting, the site provides viewers with the ability to filter by gender, age, country handednesss and industry. A nice way of celebrating handwriting from Bic as we spend more and more time at a keyboard.

Bic

Water resistant paint makes good use of one of Seattle’s more well known traits to promote the Bumbershoot arts and music festival.

The featured image is a piece by Mikołaj Rejs in Lublin, Poland and found on ekosystem.